Welcome, ladies and gentlemen, to episode 11 of the James Smith Podcast.

Today I'm joined by Lane Norton, welcome Lane.

Thanks for having me, James.

I appreciate it, man.

And as discussed beforehand, I just got off another 2.5 hour podcast

about starving the entire time.

So I'm going to be extremely rude and eat nibbles while you're talking.

So I apologize in advance.

That's all right.

The people on YouTube will be able to see it.

But I don't think there'll be a big issue.

And I wouldn't want to have a hungry Lane on the podcast.

So that's absolutely fine.

How I describe you would be an authoritative figure amongst dispelling bullshit.

And I'd say you have a much better educated version of what I do,

which I think gives you a lot of gravitas in the industry.

So what are the qualifications you have?

You have a PhD, don't you?

Yeah.

So I guess if I was going to somebody say, why the fuck should I care about what you say?

I'd probably find the list off of highlight reel.

It'd be, well, I've walked the walk and I talk the talk and I walk the walk.

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