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So Money with Farnoosh Torabi

1093: Yumna Jawad, Founder of Feel Good Foodie on How to Build a Top Instagram Business

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.71.9K Ratings

🗓️ 9 September 2020

⏱️ 34 minutes

🧾️ Download transcript

Summary

I've been cooking a lot more over the last six months and have discovered some incredible recipes from the spectacular Yumna Jawad, founder of Feel Good Foodie – a blog dedicated to sharing modern healthy-ish recipes with feel good ingredients. Yumna has a business degree from the University of Michigan and a background in Marketing and branding. She started micro-blogging on Instagram in July 2013 and eventually garnered over 2 million followers. She then launched the website to house hundreds of recipes, with a focus on healthy Mediterranean food. Her recipes and photos have been featured in Parade, Yahoo, BuzzFeed, Food Network Magazine, and Good Housekeeping. She was also named by US Weekly and SELF Magazine as a top healthy food blogger to follow and has appeared on national television on Live with Kelly & Ryan. Yumna and I discuss the behind-the-scenes of running a wildly successful Instagram business, how she plans to continue growing and the lessons learned about money and negotiating at a young age. Plus, the mega brand deals she's passed on and WHY. Visit www.feelgoodfoodie.com to follow Yumna and her recipes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Louis Thruu Interviews is back on BBC I Player.

0:04.0

Thank you for letting us in.

0:05.0

Letting you in, you've taken over.

0:07.0

I'll be having honest chats with some well-known faces,

0:10.0

like Anthony Joshua.

0:12.0

When I be the champions of the division, then you'll see me exciting.

0:14.0

If you beat Tyson Fury,

0:16.0

I'll be able to lose.

0:17.0

Ray.

0:18.0

I don't know how I would handle some things that I've experienced without music.

0:21.0

And Ashley Walters.

0:22.6

Well I had no reason to be out on the street, do you know what I'm saying?

0:25.6

Louis Thru interviews. Watch on BBC Eye Player.

0:29.6

So Monday episode 1093 Yumna Jawad, creator of Feel Good Foodi.

0:35.0

You're listening to So Money,

0:38.0

with award-winning Money Guru Farnu Farnou Schorabi.

0:41.0

Each day, get a 30 minute dose of financial inspiration from the world's top

0:45.1

business minds, authors, influencers, and from Farnuosh herself. Looking for ways to save

0:51.7

on gas or double your double coupons?

0:54.0

Sorry, you're in the wrong place.

0:56.0

Seeking profound ways to live a richer, happier life.

0:59.0

Welcome to So Money.

...

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