109 - Retail Pricing Wars!

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8 • 926 Ratings

🗓️ 17 August 2017

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Retail Pricing Wars! Does MSRP really mean anything? How do stores price their products relative to their size, customer base, and geographic location? We’re joined by Ed Bley of Cork N Bottle and Angelo Ingrati of Peppino's Liquors & Wine to discuss both sides of the story. Read Show Notes Below. Show Notes: What’s your reason on why your stores can sell above MSRP? Why would any store NOT sell at secondary pricing? How does geography play a role into this with Kentucky vs NYC? Is Buffalo Trace or the distillery the real culprits of the problem? Don’t most liquor stores make their money on volume rather than limited releases? So how do you keep your customers happy after this bubble bursts? Small mom & pop shops are losing allocation and reps are favoring big box stores, do you see this as a problem on the distributer side? Do store owners get tired of hearing “Do you have any X?” What do you think is the effect of square footage of your retail space? What are their advantages? How do you buy enough fireball to get any limited release bourbon? Are everyday items priced higher in NYC like Maker’s Mark? By raising the retail price, then do you feel like you are cutting out the distributor and the distillery of their fair share? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	there's not going to be any right answer, any wrong answer to this. I think it's just going to be a fun
0:03.9	discussion no matter what we say here. Yeah, definitely. Not trying to get in the middle of a pissing
0:09.7	contest, that's for sure.
0:20.3	Hey, everyone. If you weren't following us on Facebook, then you may have missed the announcement.
0:24.6	But the Russell's reserve bottles that were chosen as part of episode 105 with Ed Blythe Corkin bottle,
0:30.6	Reed an Emerald of 1789B Lock and Key Society, Julio's, along with us, Jimmy Russell, Nick the Chaos from Burbin Mafia, and a few more
0:39.3	went on sale finally. There were three barrels and they're all pretty much gone at this point.
0:45.3	If you see a picture of the back of the bottle, then you would know why. It just looks awesome.
0:49.3	Of course, not everybody is able to make it to Northern Kentucky to pick up a bottle.
0:53.3	So that's gonna be our next big Facebook giveaway. This game Of course, not everybody is able to make it to Northern Kentucky to pick up a bottle.
0:54.2	So that's going to be our next big Facebook giveaway.
0:58.2	This giveaway will begin tomorrow.
1:00.3	And it's actually really good timing because Ed is one of our guests today on the show.
1:04.1	I did my best to pick a fight, but everyone was cordial.
1:07.4	I know this is a highly debated topic and with fall release season soon around the corner,
1:11.9	it's going to be a topic that's going to be coming up again and again countless times over the next
1:16.3	few months. However, remember, if you like the show, support us on Patreon. Patreon is like a mix of
1:22.0	NPR and Kickstarter, where you help us grow the show with your donation and we can give you cool
1:26.6	things like couzis,
1:27.6	stickers, and t-shirts.
1:29.1	Also, please write an iTunes review for us.
1:31.3	It's the best possible way to give back to the show.
	...

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