#109: Rachel Botsman—How Trust Works in the Business World

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 13 August 2018

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up.

http://buildingastorybrand.com/109

Transcript

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0:00.0	Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the enemy and
0:14.0	creating a clear message is the best way to grow your business. I'm your host
0:17.7	Donald Miller I'm joined by my co-host J.J.
0:19.7	Peterson. Hi J.J.
0:20.7	Hello Don.
0:21.7	And our correspondent Allison Trov. Hello, Don. And our correspondent, Allison Trovridge.
0:24.0	Hi, Don.
0:25.0	I love that we're laughing already.
0:27.0	Well, people don't know if this is like the fourth time we tried to actually record that sentence.
0:32.0	We've messed it up again and again and again.
0:36.0	We had to record that four times.
0:38.0	At least.
0:39.0	And we may not get through this introduction.
0:42.0	I do have an opening question for us though.
0:44.0	Something to consider.
0:45.0	Go. Has a brand ever lost your trust? I don't want to throw brands under the bus because
0:50.0	every brand probably goes through a season of difficulty.
0:52.7	But has a brand ever lost your trust?
0:56.6	And literally you said, I don't want to do business with them anymore.
1:00.6	Yes.
1:02.4	The answer to that question is yes. Okay. Yes, how do you want to go on this? I don't want to throw anybody under the bus, but I'm really curious.
1:09.0	I would say, I mean, I have some very specific brands in particular but I would say in general one of the
	...

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