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Business Made Simple Podcast

#110: Joey Coleman—How to Stop Losing Customers

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.82K Ratings

🗓️ 20 August 2018

⏱️ 48 minutes

🧾️ Download transcript

Summary

Your customers are leaving in droves. Today’s guest, Joey Coleman, has the research to back it up. So if you want to keep your customers and grow your business, don’t miss this episode. In it, Joey highlights the 8 phases of customer experience so you never lose another customer again.

http://buildingastorybrand.com/110

Transcript

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0:00.0

Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the

0:14.6

enemy and creating a clear message is the best way to grow your business I'm your

0:18.6

host Donald Miller I'm joined by my co-host jay jay jay jayor petterson hi jay jay jay J. J. I want to talk about buyer's remorse.

0:25.2

You do. Is this because I warn you every time I'm about to make a big purchase?

0:36.5

That's part of it. No, I don't it. It is because I know you have stories about this. Well actually I've talked to your wife I talked to Betsy about this every time. You know that Betsy

0:40.8

actually doesn't tell me confidential things that other people tell it.

0:43.8

Well, I wouldn't say that, yes, I do.

0:45.4

Every marriage is different, but she keeps things.

0:48.0

But people come to me all the time saying, I told your wife about it.

0:51.0

That means nothing.

0:51.7

She keeps secrets.

0:53.0

No, it's not really that confidential, but this happens every time I buy, like if I buy a house or a car or a

0:59.3

big TV or anything, the day after I get ragey angry.

1:05.0

Like, ragey.

1:07.0

I don't get the angry part.

1:08.0

Tim, I've talked, do you remember this?

1:10.0

I actually warned like people in the office, I'm like,

1:12.0

just be aware, I'm probably just going to be really angry I would

1:14.8

understand like I definitely get buyers remorse on a big well I've done it twice

1:19.0

I bought a truck about a brand new Toyota Tacoma whenever 15 years ago and I bought a F-150 used and I get a little bit of a guilt because I grow up poor.

1:28.4

It's a little bit of that but I don't get the rage. What are you getting angry about?

1:32.0

I feel like I got, I always, almost always feel like I got ripped off. I think like it doesn't

...

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