109: MIND PUMP MEDIA IS IN THE HOUSE
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 12 March 2020
⏱️ 63 minutes
🧾️ Download transcript
Summary
Are you guys ready for this? Mind Pump is one of the highest-rated and most downloaded podcasts in the health and fitness space... in the entire world.
Not only is that beautiful because they go against the grain of the majority and they openly call out the charlatans and snake oil salesmen which plague this industry, but they spit the real, the truth, and have never once swayed from their morals or foundation in return for money.
They've built a massive business and helped millions of people all while using humor, science-backed facts, and knowledge from being trainers, coaches, and gym managers. These guys are the real deal and just great people which Erin and I had the pleasure of realizing at the Impact Collective event last November. Don't miss this episode. Topics include:
- The Start of Mindpump
- Detachment of Outcome
- Value First
- What has Contributed to Mindpump’s Growth
- Justin’s Authenticity
- The Importance of Being a Polymath
- Superpowers
- Relating and Vulnerability
- Current State of the Fitness Industry
- Power of Podcasting and Long Form Content
- Email Marketing
- Dealing with Conflict
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Transcript
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| 0:00.0 | All right, guys. Hey, welcome to our little humble abode, our little basement studio. We really appreciate you guys coming in here. |
| 0:06.0 | You're in town for the Arnold and really appreciate you taking the time, but we've got mind pump media in the house. |
| 0:11.2 | And we can't tell you how much we appreciate you guys coming in. So I got to meet, you know, Adam and Sal at the Impact Collective event, which was really cool getting to know you guys hearing a little bit more about your story. But we really want to dive into some of that. |
| 0:21.4 | And I wanted to start by asking you, you know, what originally compelled you guys back in, |
| 0:25.8 | was it 2014 when you first started? |
| 0:27.3 | Yeah, I think so, right? Am I right, Doug? |
| 0:29.6 | Well, if you count when you and I were talking. |
| 0:32.5 | Oh, yeah. |
| 0:32.9 | So you and I were talking for about, I don't know, maybe close to a year before. Yeah, we, we, I had |
| 0:37.6 | developed the first fitness program that we sold eventually with Doug. Actually, Doug's our |
| 0:42.4 | producer. And Adam, I'd heard of Adam through mutual friends. And he was, you know, building his |
| 0:48.2 | social media presence. And I knew he was good in terms of his sales and marketing skills, |
| 0:53.1 | because we both came from the same |
| 0:54.5 | fitness routes. We both started our careers at 24th Fitness. So I sent him our marketing material |
| 1:00.3 | and said, hey, check this out. Let me know what you think. And he loved it. We got on the phone and we |
| 1:03.9 | decided we should start a podcast. So we all met and that was it. That's how it all got started. |
| 1:08.2 | That's beautiful. And here you are now. I saw something you posted recently, Adam, about your guys growth over the last three years, |
| 1:12.8 | which is incredible. And where are you guys at now? It was one point, two point, two point, |
| 1:16.8 | almost two point two million a month. Two point two million a month. That's amazing. That's amazing. |
| 1:20.7 | And it's been, you know, a lot of, obviously we probably came on the, a lot of people's radar this last year or so, but the growth has been, |
| 1:28.5 | I don't have the previous two years on there. She just sends me the last three because I'm not |
| 1:32.4 | really tracking what was four years, but it's been exactly the same. So if you actually took |
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