#109: Cameron Herold—How to Hire a Great "Second in Command"
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 30 January 2023
⏱️ 22 minutes
🧾️ Download transcript
Summary
One of the hardest parts of building a business is hiring the right people. This becomes even more challenging when you're looking to hire a second in command. You need someone you can trust on a deep level and someone who has the right skills set for the job. If you make the wrong hire in this area, it can be catastrophic for your business and ruin years of hard work.
In today's episode, guest host Dr. J.J. Peterson, Director of StoryBrand and host of the Marketing Made Simple Podcast, talks with Cameron Herold about how to hire the right person for this important leadership role. Cameron is the author of the book "Second in Command: Unleash the Power of Your COO" and shares practical tips on hiring a second in command and points out that it doesn't always mean hiring a COO. Listen in now to learn how you can hire a second in command with confidence and clarity to help scale your business!
Go to InvestInYourLeaders.com and use promo code "BMS10" to receive 10% off Cameron's Invest In Your Leaders course.
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Transcript
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| 0:00.7 | For years, I had a love, hate relationship with my business. |
| 0:03.9 | I loved the product, I loved the customers, |
| 0:07.4 | I loved kind of having a mission, I loved having goals. |
| 0:10.6 | I hated the fact that I was always putting out fires, |
| 0:14.0 | I hated the fact that there was problems, |
| 0:15.8 | I would have a little bit of cash flow problems, |
| 0:17.8 | I would get surprised by a tax bill, |
| 0:19.8 | a love, hate relationship with my business. |
| 0:22.4 | There were times when I really thought, |
| 0:24.5 | gosh, I just wanna work for somebody else, |
| 0:26.3 | I want somebody else to handle the bad side of work, |
| 0:29.3 | and I just wanna handle the good side of it. |
| 0:31.3 | Today, I do not have a love, hate relationship |
| 0:34.0 | with my business, I have a love, love relationship |
| 0:36.3 | with my business. |
| 0:37.2 | I figured out how to install systems and processes |
| 0:40.2 | that make my business run like a dependable machine, |
| 0:43.2 | a predictable dependable machine that I can count on. |
| 0:46.2 | And at five o'clock, I'm out of my business, |
| 0:48.9 | and I go home to my family, |
| 0:50.2 | and I don't worry about things |
| 0:51.9 | because I'm not managing chaos anymore. |
... |
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