#108: Alex Hormozi—Surviving the Looming Economic Storm
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 23 January 2023
⏱️ 32 minutes
🧾️ Download transcript
Summary
Concerns about the economy are on the rise as the U.S. hit the debt limit last Thursday. If the "extraordinary measures" taken by the Treasury Department aren't enough, it could create a financial nightmare for many Americans – including small business owners. How can you prepare your small business for the looming economic downturn?
In today's episode, Donald Miller talks with Alex Hormozi, founder of Acquisition.com and author of best-selling book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. Alex shares key tactics for preparing yourself and your business to withstand the financial pressure coming your way. Listen in to learn how managing expectations, adjusting personal finances, and increasing output will help your small business weather the economic storm on the horizon.
Follow Alex on Instagram at Instagram.com/Hormozi.
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Transcript
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| 0:00.0 | Before we dive into today's episode, I want to tell you about the online marketing made |
| 0:04.0 | easy podcast hosted by my friend Amy Porterfield and brought to you by the HubSpot Podcast |
| 0:09.6 | Network, the audio destination for business professionals. With a focus on online business, |
| 0:15.2 | including digital courses, lists, building, social media, content, and webinars, |
| 0:19.8 | every episode of online marketing made easy is designed to get you more results with a whole |
| 0:24.4 | lot less stress. Here are some great episodes to check out right now. Six fun strategies for a |
| 0:30.4 | quick cash injection on this episode, you'll learn how to invest in your business while having |
| 0:34.0 | the extra cash on hand to make it happen. How to host a live virtual event that will wow your |
| 0:39.4 | audience. On that episode, you can learn how you can pull off a live virtual event like a pro |
| 0:44.0 | and why memberships are the future of online. Learn how to determine what kind of membership is |
| 0:49.2 | best for your business, the recent changes memberships have faced, and what that means for you. |
| 0:54.4 | If you are needing to break down big ideas and strategies into actionable step-by-step processes, |
| 0:59.7 | listen to online marketing made easy wherever you get your podcasts. |
| 1:07.6 | I was talking to a friend the other day who travels the world as all sorts of great work around |
| 1:11.3 | the world and he said, Dom, we are headed toward a global depression. Bloomberg is saying mild |
| 1:16.8 | recession, but nobody is saying we're heading toward blue skies. And if I can help you in any way, |
| 1:22.3 | not just survive, but actually thrive during this recession, I'm going to do it. And that is the |
| 1:27.0 | topic of today's podcast. And with that, welcome to the BusinessBaid Simple Podcast brought to you |
| 1:31.2 | by the HubSpot Podcast Network. This is the only podcast that coaches you through a six-step plan |
| 1:35.9 | to grow your small business. We do that by helping you build your business like an airplane. The cockpit |
| 1:39.8 | is your leadership. And that's what we're going to talk about today. How to lead your business |
| 1:43.6 | through a recession. The body is your overhead. We're going to talk a little bit about lowering your |
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