Today With Tracee Murphy: Welcome to a Well-Designed Business. Today, we’re diving deep into the psychology involved in the sales process—and why it begins with understanding that you are a luxury service provider. Tracee Murphy, psychologist-turned-designer, leverages her background in her business, and teaches others to do the same thing. Today, she’s here to unpack how understanding client motivations and mastering deep listening are key to success in the high-end market. LuAnn Nigara andTracee Murphy’s Ah-Ha Moments: "Luxury is really defined by the client... if we don't understand what they're wanting, then we can't possibly deliver it." -Tracee "If the only thing you ever did as a salesperson was stop talking and listen, you're gonna be way ahead of the game." - LuAnn More About Tracee Murphy Thanks to degrees in interior design and psychology, Tracee understands how your home’s interior can impact your moods and the way you live. She is particularly skilled at listening to her client’s needs to develop spaces that meet and exceed expectations. From managing multiple perspectives on a project to staying abreast of the latest codes, Tracee thrives on reflecting “Your Style of Living.” Tracee and her team believe that each project is unique, with its own singular design aesthetic. To that end, she and her team work to reflect the personality of each homeowner or business behind the space. Her passion is for classic styling with a relaxed and sophisticated feeling. A licensed interior designer in Florida, Tracee regularly attends continuing education classes to ensure she is constantly evolving in her approach while also remaining up to date on all health and safety requirements. When she isn’t creating beautiful living spaces, Tracee loves traveling the world, walking the beach and enjoying the “salt life.” She regularly supports the arts and culture that Sarasota has to offer, but most of all, she relishes spending time with her family and dogs, George Washington and Sophie Jo, who you’ll find in the TMI Design Studio on most days. Connect with Tracee Murphy Website Instagram Facebook LinkedIn The Designer Launch - Download Now! A Big THANK YOU to Today’s Podcast Sponsor: Design Trade Service 2025 Business of Interiors Community Summit What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Design Trade Service Designhounds Talks Chicago at The Mart : Business Spark Conference Other Shows: #409 Candy Scott & Rachel Cannon: Interior Design is a Service Business Not a Commodity Business #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #842 Joshua Smith: Sell the Experiences, Not the Commodity #971 Vicente Wolf: How to Bring True Artistry into Interior Design