#1076: What is Amazon corporate doing for resellers lately? A conversation with Yoda Yee
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 9 October 2025
⏱️ 52 minutes
🧾️ Download transcript
Summary
What does Amazon corporate think of resellers and what are they doing to address the most common pain points sellers face?
I recently recorded a webinar with Yoda Yee, the founder and CEO of ThreeColts to dive into the topic of how Amazon resellers are being treated by Amazon. Overall, we both have a very positive outlook on several fundamental topics such as:
>The bright future of reselling on Amazon
>The increased attention Amazon is paying to reseller issues that serve the best interest of customers, Amazon itself as well as sellers
>The latest news on what changes Amazon has planned in our favor and what's already been done
Topics covered
>What are the biggest challenges Amazon sellers are facing and what is Amazon corporate doing about it!
>Gating / ungating issues
>Maximum pricing transparency is coming from Amazon
>Counterfeit without a test buy - what's up with that?
>Gray market vs. counterfeit
>what about used books?
>Much more
Watch this episode on our YouTube channel here: https://youtu.be/Be57F17mhZ8
Show note LINKS:
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/365 - Our community link to ThreeColts services for a free trial
Three Colts resources:
365 / InventoryLab Community on Facebook:
https://www.facebook.com/groups/inventorylab/
Amazon Seller 365 Community on Discord:
Today's guest:
Yoda founder of ThreeColts who also worked for Amazon for several years.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, business building warrior. Welcome to Silent Sales Machine Radio, the podcast for e-commerce |
| 0:07.7 | warriors like you. If you're trying to use the internet to grow multiple income streams |
| 0:13.3 | of businesses you can be proud of, or maybe you've never made any money online before, you're |
| 0:18.4 | just trying to find something that really works. Well, this is the podcast for you. We've interviewed hundreds of successful e-commerce warriors. |
| 0:27.3 | And something they have in common, among other things, is they are all students of the proven |
| 0:34.1 | Amazon course training that we offer here. It's the most established and trusted |
| 0:38.9 | Amazon seller training at a ridiculously low price, and we'd love to welcome you in as our next |
| 0:43.9 | student. If you're interested, go to proven amazon course.com, and we'd love to help you start |
| 0:51.2 | your journey towards being one of the incredible success stories that you can hear |
| 0:54.6 | so many of on this show. That's the main thing we do on the show, but today's a different episode. |
| 1:00.1 | Today we have a recent webinar that was recorded with Yoda Yee. He is a really cool guy. He's |
| 1:07.4 | the CEO of three Colts, which happens to have, to my knowledge, the largest |
| 1:14.0 | user base of software users in the Amazon reselling arena. So there's more resellers using |
| 1:22.5 | their software than any other software tool out there. And that puts him, along with the fact that he used to work at Amazon, |
| 1:31.4 | it puts Yoda in a position where he's still got a lot of really good connections |
| 1:35.1 | inside the Amazon corporate organization, |
| 1:39.4 | where he can become an advocate for resellers. |
| 1:43.2 | And he does just that. So between his audience |
| 1:47.0 | and our audience, there's a lot of potential for us to get attention at Amazon corporate. And that's |
| 1:54.3 | exactly what we do on the behalf of resellers who use Amazon as a significant part of their income. So we're advocating for you |
| 2:03.7 | and we're making progress. He's got some great news. He's been in some high level meetings recently. |
| 2:09.7 | There's a lot of things he's not at liberty to share with us, but there is a lot of things he can |
... |
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