#1075: Perfection is the fastest way to kill your progress
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 8 October 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
Everyone wants to believe there's a point where your Amazon business finally runs itself - no more testing, tweaking, or chaos.
Spoiler: that point doesn't exist.
In this episode, Brian and Robin Joy pull apart the myth of "getting it right" and show you why perfection is the enemy of progress. You'll hear how to spot the moment you've slipped from improving into stalling, how to stop "prettying up the nest," and why a messy business is usually a healthy one.
This one's equal parts relief and reality check - a permission slip to quit chasing done and start chasing better.
You'll learn:
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Why chasing perfection kills momentum
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The difference between organizing and optimizing
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How to use testing as your best teacher
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Why "messy" might be your best KPI yet
And when your next five ASINs don't pan out?
You already know the answer. Test more ASINs.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What are the realities of Amazon suspensions and reinstatements?"
Watch this episode on YouTube here: https://youtu.be/p2PPt12SECc
Show note LINKS:
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting-edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome back to Silent Sales Machine Radio. |
| 0:04.0 | We are your co-hosts. I'm Brian. And I'm Robin Joy. And this is Coach's Corner. Hey, everybody. Good to see you again. How's going? You look a little bundled up here. I, it's just all of a sudden got cold here in Denver. It's a cold day. We got the fall descended upon us this weekend. All of a sudden. Well, we kind of knew it was coming, but it got here today. |
| 0:24.2 | Sweeter weather. We got the fall descended upon us this weekend. All of a sudden. Well, we kind of knew it was coming, but it got here today. |
| 0:24.2 | Sweeter weather, as it were, at least for a few days. And then it's back into the 80s. Yeah, it's just teasing us, I'm sure. Yeah. Yeah, that's what you see happens. All right. So what do you got going on this week, right? I got a question from a coaching student this last week. |
| 0:37.9 | And they're asking me, |
| 0:40.6 | how do I know when I'm finally done with this? |
| 0:42.9 | Like, how do I know when I've got it figured out? |
| 0:45.3 | And that I don't have to keep tweaking my processes and all this stuff, and I can just let it sort of run on autopilot. |
| 0:51.9 | Yeah. |
| 0:54.0 | Here's the thing. |
| 0:55.8 | That's a common question, and I get the feeling. |
| 1:00.2 | But here's the thing. |
| 1:01.6 | It's called continuous improvement. |
| 1:03.5 | It's not called continuous. |
| 1:06.1 | I got it right the first time. |
| 1:09.5 | Right? |
| 1:10.4 | I mean, why would we need improvement if we got to write the first time? |
| 1:14.2 | Well, I think we're assuming that we do, all of us do some continuous improvement in that |
| 1:18.0 | situation. |
| 1:18.6 | And I think that is 100% true, at least for us in our journey. |
| 1:23.9 | And it is a journey, by the way, not a destination, right? |
| 1:27.4 | Well, that's key there, right? |
... |
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