The back end of sharing is the mistake that people make after they earn exposure. You need to create something small and work your way up.

And don't just set a goal to look cool, but the end goal is probably to profit.

It's to get more customers or get more clients. So starting niche and working your way up.

Welcome to the Bosby Podcast, a place where we share with you the real behind the scenes of building successful

businesses, achieving peep performance, and learning how to balance it all.

I'm Danielle Kante, president and co-founder of Boss Bab and your host for this episode. Now today I am interviewing public relations

Queen Christina Nicholson. Now Christina founded the PR agency Media Maven and her journey really is super interesting

because she actually started out as a TV anchor and reporter so she's actually

been on the other side of the media and through leveraging that insider information and

knowledge in just four years she has been able to grow her own PR agency into a

multi-million dollar brand.

Now, Christina's talent really lies

in helping bloggers and business owners

grow by reaching thousands and even millions

of their ideal clients and customers in minutes instead of months and she does

says through the power of traditional and new media. Now as always this episode is filled and

I mean absolutely jam-packed with

actionable tips and Christina will give us some insight into how she's done this and

how she's actually perfected the perfect pitch and how you can do to land your

first big media placement.

But it isn't as easy as just getting one big placement and what I loved about this episode was that

Christina really broke it down and she gives us her do's and her don'ts of getting the right exposure with the right

...