Welcome to the Building of Story Brand Podcast, where we believe if you confuse, you'll lose,

Noise is the enemy, and creating a clear message is the best way to grow your business.

I'm your host Donald Miller.

I'm joined by my co-host, J.J. Peterson Peterson and our correspondent Allison Trowbridge.

Nice to see you Don.

That was very professional.

Well thank you. I'm trying to up the professionalism of the podcast.

Well I don't think that's very hard. You don't have to do much.

They say, well holding their Makers Mark drinks.

To be fair, J.J. does have a little bit of Maker's Mark in his drink.

I do not.

Ali does not because some of us care about and respect our audience.

I'm celebrating life with our audience.

That's what I'm here to do.

It is a Thursday afternoon, but it feels like a Friday.

It's been a fun week. We don't make a habit of this. No, we do not.

Occasionally does happen. Speaking of being professional, yeah. Today's topic is entrepreneurship and how there are a bunch of myths surrounding it and how a lot of the myths surrounding being an entrepreneur,

if you have those characteristics, the myth-like ones, you're probably actually not a very good entrepreneur.

And what you actually need is an ounce of professionalism and some management skills and some people skills and some discipline that being an effective entrepreneur is

actually a little more boring than you thought. Yeah and so there you go we don't

even need to play the interview. Thanks for summing it up for us, Dawn.

I mean, Ali, you had a chance to talk to Mark Van Treska, who's an associate professor

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