1069. Personal Branding for Entrepreneurs: Thriving in a Volatile Business Landscape
The Kelly Roach Show
Kelly Roach
5 • 928 Ratings
🗓️ 17 October 2024
⏱️ 14 minutes
🧾️ Download transcript
Summary
In this episode of The Kelly Roach Show, Kelly explores the essential role of personal branding for entrepreneurs in navigating today's unpredictable business environment. As the landscape shifts—evidenced by the collapse of downlines in multi-level marketing companies—Kelly offers critical insights to help entrepreneurs safeguard their business strategies. She highlights the risks of relying too heavily on a single platform or revenue stream and underscores the importance of diversifying customer acquisition channels to shield businesses from unforeseen disruptions.
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Also in this episode:
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Business strategies and personal brands must adapt to the inevitability of change, ensuring resilience in uncertain environments.
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Instances of account shutdowns, censorship, and changes in online platforms serve as reminders of the risks of dependency, underscoring the need for diversified tactics.
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The importance of planning and building strategies with a long-term vision, including nuanced content development and leveraging multiple touchpoints, is essential for sustained business success.
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Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no-fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.0 | Lead with integrity and create a lasting legacy. |
| 0:21.0 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned |
| 0:25.9 | eight figure entrepreneur. Let's get started. |
| 0:30.3 | Welcome back to the Kelly Roach show. Today we are digging in and we are talking about the destruction |
| 0:36.7 | of downlines and the risks of not building a personal brand. So you may be thinking, what the heck are you talking about and how does this apply to me? |
| 0:46.4 | Well let me give you a little backstory. We have seen over the last couple months that a massive shift has taken place |
| 0:55.0 | amidst large companies that were previously having individuals |
| 1:00.5 | build down lines, build internal teams. |
| 1:05.0 | It's not quite affiliate marketing, more multi-level marketing. |
| 1:09.2 | And this was happening obviously across many large institutions. |
| 1:14.4 | Many people that are in the online space of course got their start in multi-level |
| 1:19.1 | marketing in some way shape or form. |
| 1:21.3 | But this is basically the process of you integrating into another company |
| 1:26.4 | and earning your commissions and earning a very significant portion of your income by sharing and recruiting and |
| 1:35.1 | building teams of people underneath you that are also sharing and |
| 1:40.1 | selling and building teams underneath them. |
| 1:43.4 | And it's really interesting and I think a lot of people |
| 1:46.6 | that listen to this show may say, well, that doesn't apply to me |
| 1:49.6 | and I'm building my own business. |
| 1:51.3 | I already know I need my own brand but I think this is a very stark warning to all |
| 1:57.3 | business owners to all business leaders to all individuals that are breadwinners or significant contributors to their household. |
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