1068. Unlocking Client Loyalty: 6 Proven Strategies to Boost Retention

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 14 October 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly dives into crucial client retention strategies to help retain top-tier clients and maximize their lifetime value within your business. With an economic recession looming, Kelly emphasizes the importance of focusing on client retention as a cost-effective strategy, equating keeping an existing customer with acquiring a new one. Through engaging insights and practical advice, she reveals how businesses can leverage alumni communities, memberships, events, and other innovative approaches to sustain long-term client engagement. Kelly presents six actionable strategies beyond traditional customer retention methods—highlighting the power of creating alumni communities, offering alumni memberships or events, and crafting trust-builder offers to foster ongoing client relationships.

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Also in this episode:

Host an annual alumni event to rejuvenate relationships and offer fresh value, encouraging repeat interactions with your brand.
Implement a quarterly refresh and reboot workshop to continuously engage alumni, offering cyclic opportunities for client re-engagement.
Leverage a trust builder loop by introducing low-cost, high-value offers that enhance trust and client retention.

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Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no-fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales.
0:17.0	Lead with integrity and create a lasting legacy.
0:21.0	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned
0:25.9	8 figure entrepreneur. Let's get started.
0:30.6	Welcome back to the Kelly Roach Show. Today we're digging into six ways to
0:36.2	retain your top tier clients even after they have ascended through your high level programming.
0:45.9	So first of all, I'm going to start today's episode by giving a shout out to Darla Monk, who you can find on Facebook, is one of the fans of the show that actually
0:56.6	wrote in the topic for today's episode. So check her out online and be sure to connect with her. So one of the things that I have been speaking
1:06.3	about more and more recently and why I found this topic really interesting to cover
1:11.1	on the show today is that as we move into a
1:15.5	deepening recession and the economic climate is continuing to shift into a more
1:20.7	difficult terrain it's never been more important to focus on lifetime
1:26.4	value of your customer as a core metric in your business. A customer retained is the same as a new customer acquired.
1:37.0	And many times we don't think a lot about this in seasons of really rapid growth because the next customer is always around the
1:45.4	corner it seems really easy to always find that next sale and when you're in an
1:50.0	environment where it's requiring more effort and more time to acquire new
1:54.8	customers which means it's more expensive whether it's because of man hours or
1:59.2	because of marketing and advertising now is a really great time to be assessing every stage of your
2:08.0	customer's journey and how to extend the lifetime value of that relationship.
2:14.9	So I love this topic for that reason
2:17.3	because I think this is by far and away
2:20.7	the most important metric to be managing in your business.
	...

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