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So Money with Farnoosh Torabi

1069: Monetizing Your Skills and Life Post-Layoff with Stacia Crawford, Journalist and Entrepreneur

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.71.9K Ratings

🗓️ 15 July 2020

⏱️ 34 minutes

🧾️ Download transcript

Summary

On today's show with guest Stacia Crawford, we're discussing life after a layoff, monetizing your skills, as well as the behind-the-scenes of producing for one of the country's top television stations. Stacia is an award-winning journalist with more than 3 decades of experience in the broadcasting industry, including 25 years as a TV producer in Chicago. Her vast experience as a television news producer has positioned her to be a skilled communications specialist, media trainer, and PR strategist. As a news producer, she understands what editors, producers and bookers want, and she knows what it takes to deliver. Stacia provides customized training to help clients better understand the media and deliver clear, concise key messages and provide useful content. Stacia is also an expert at developing story angles, story pitches, and marketing those pitches to get them on the air and in print. Her network of long-standing relationships with the media and the business community offer a clear advantage for her clients. She is the creator of such programs as “Be Seen, Get Booked,” “Brand and Deliver,” and “ Lights, Camera, Access” in which she helps entrepreneurs, authors, and industry professionals harness the power of the media to increase their visibility, get more leads, and make more money. Stacia also hosts the popular More Than a Soundbite Podcast in which she interviews top media professionals all over the country and delivers powerful strategies to help listeners get booked on TV, on radio, in publications and on podcasts. Stacia is also a teacher at heart and serves as an adjunct professor at Columbia College in Chicago where she teaches writing and reporting for TV news. This Baltimore native earned her Bachelor of Arts in Communications from University of Pennsylvania in Philadelphia. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

So Money episode 1069, Stacia Crawford, award-winning journalist and entrepreneur.

0:07.3

You're listening to So Money, with award-winning Money Guru Farnu Farnou

0:10.9

Chorabi. Each day, get a 30 minute dose of financial inspiration from the world's top business minds, authors, influencers, and from Farnuus herself.

0:21.0

Looking for ways to save on gas or double your double coupons.

0:25.0

Sorry, you're in the wrong place.

0:27.0

Seeking profound ways to live a richer, happier life.

0:30.0

Welcome to So Money.

0:34.0

Even though I had the number one newscast in the city,

0:38.1

our new general manager came in and decided

0:40.6

that the station didn't need that newscast and so they literally cut the midday news.

0:46.7

A layoff can sometimes be the best life event to help you finally take your career in the direction you want, right?

0:53.1

Welcome to so money, everybody.

0:54.8

I'm your host, Farnoosh Tarabi.

0:56.2

I know this personally, and I know many of you

0:58.5

have experienced a layoff, a job loss, in the past,

1:02.1

or even recently. And our guest today has managed to dance

1:05.6

with all these uncertainties and changes in her career as a television producer

1:10.1

Stasia Crawford is an award-winning journalist with more than three decades of

1:14.4

experience in the broadcasting industry including 25 years as a TV

1:18.8

producer in Chicago. Her vast experience as a TV news producer has positioned her to be a skilled communications

1:26.1

specialist and media trainer and it is these strengths which have led her to create her

1:31.2

own programs serving entrepreneurs, authors, and industry

...

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