#1068: Stop gambling, start strategizing: Amazon risk explained
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 24 September 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
Every Amazon seller wrestles with risk, should you take a small loss today to unlock bigger opportunities tomorrow?
In this episode, Brian and Robin Joy unpack the myths and mindsets around risk tolerance, testing, and building a sustainable business.
You'll hear:
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Why "losing a little to win a lot" only works if it's part of a strategy, not a gamble
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How to use the 3-Step Check and Keepa data to frame risk without getting blindsided
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The real purpose of early tests (hint: it's not winning every time)
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How to handle the emotional rollercoaster of failed tests without letting shame or fear derail you
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Why your long-term wins depend on reps, patience, and building a foundation, not quick dopamine hits
This is a conversation about risk, resilience, and the upside of sticking with the process long enough to see the breakthroughs.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can I ignore messages that come to me via Amazon messaging from other sellers?"
Watch this video on our YouTube channel here: https://youtu.be/4UCcT5-AH8M
Show note LINKS:
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome back to silent sales machine radio. We are your co-hosts. I'm Brian. And I'm Robin Joy. |
| 0:06.7 | And this is Coach's Corner. Hey, everybody. How's it going? Oh, it's going great. I got a question for you |
| 0:12.4 | today, Brian. Okay, you got a question. I'm just going to get right into it. Do you ever have clients that |
| 0:17.8 | you're working with and you're working on the three-step check and you get |
| 0:21.4 | to the capital protection piece, which is where we kind of look in history to make sure, you know, |
| 0:27.2 | we can have pretty good evidence that we're at least not going to lose money, even if you |
| 0:31.0 | don't make money, how far it would go down, how far we'd have to go down in order to sell the |
| 0:35.7 | item. Do you ever have people ask you, |
| 0:39.0 | hey, I'm okay with losing a little bit of money if I can get this sale because of why? Do you ever |
| 0:46.3 | have that happen? Well, because of usually, yeah, usually because, well, I need to get some |
| 0:51.3 | transactions under my belt so that I can expand my approval so that I can go bigger, wider, faster. And have more choices. Absolutely. I hear it all the time, actually. And this is one of those things that you have to figure out. How does this fit your risk tolerance? Yeah. And this is going to be your own because, again, we're talking about while we're taking money out of our pockets right now. |
| 1:12.0 | We haven't created any money yet. |
| 1:13.7 | So we're not asking you to do this. |
| 1:15.3 | We just want to talk about some of the reasons that people ask this and what we're really looking at with risk. |
| 1:21.8 | So I have the same thing. |
| 1:23.0 | I have people say, you know, I'm going to look at it as an investment. |
| 1:26.7 | I'm going to take a hundred |
| 1:27.9 | bucks and risk losing that to, in order to get the sales that create more options for me |
| 1:36.1 | in the form of Amazon opens more brands and categories for me to choose from, right? |
| 1:41.3 | Yeah. Yeah. So what do you think about that? Well, that way of looking at risk. Yeah, I'm not, you said, I'm going to put it in a hundred bucks. It's worth the whatever. That feels like a gamble to me a little bit. And so I'm not a big like, here's a hundred bucks. Maybe I'll triple my money. Yeah. Yeah. That's not a good for me. That doesn't fit for me. That's not my risk tolerance. |
| 2:02.9 | So does that fit for you in any way, in a different way? |
| 2:06.2 | Well, what I was, first of all, I wanted to address the misconception that there's so few things |
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