This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

I had no money when I started the company.

It was a hundred and sixty million dollars which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over five million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone, my guest today is Penny Yaku-El.

He's the founder and CEO of Opt-Move, provider of the Science First

Relationship Marketing Hub. His extensive experience in analytics-driven customer marketing,

business consulting and sales, along with his innovative approach to entrepreneurship,

business building, and marketing have earned him recognition as a thought leader. Pini,

are you ready to take us to the top? I am. All right. Tell us about

OptaMov. What does it do and how do you make money? So we make money by selling a SaaS

software. Essentially, we work with companies. They pay us a monthly fee. This is how we make money.

And what we do, we are, as you said, the relationship marketing hub. This means that we help brands to thoughtfully communicate with their customers at scale by leveraging machine learning and data science.

So every time they talk to a customer via one of the channels, whether it's email, Facebook, Google retargeting, call center, whatever the one-to-one channel is,

that convalstation that they start with the customer is that much more meaningful and engaging

because it's based on the data. It's based on the wisdom of the machines learned to understand

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