#1064: Stop the rollercoaster: How Ed Dassie built a consistent OA Machine

Silent Sales Machine Radio

Jim Cockrum

Careers, Business, Entrepreneurship

4.8 • 811 Ratings

🗓️ 17 September 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is your Amazon business stuck on the "buy, sell out, start over" ride? Ed Dassey was right there until a hard look at consistency, cash flow, and simple systems flipped the script.

In this conversation, Ed shares how he went from a sporadic side gig to $260K in 2020, nearly $500K the next year, and now heading toward $1M in revenues. You'll hear what finally ended the feast-or-famine cycle and why he now manages to a spend goal instead of chasing revenue. You'll also get the mindset shift that killed his imposter syndrome and the three words he uses to run the whole operation: Source. Ship. Sell.

You'll learn:

The #1 mistake that keeps new sellers stuck (and the simple fix that creates traction).
Why weekly and monthly spend are better leading indicators than revenue and how to set a realistic spend goal.
How Ed scaled OA with tools like Keepa, AZInsight, Tactical Arbitrage, Source Mogul, and Nepeto before rehiring VAs the right way.
Practical ways to track expenses from day one so cash doesn't quietly leak out.
A resilient mindset for when Amazon throws curveballs, plus the quote Ed leans on when things get tough: "What you think about, you bring about."

If you'd like to work with Ed, reach out to the coaching office. Just come ready to roll up your sleeves ;)

Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Is it true that IP complaints are really no big deal?"

Watch this episode on our YouTube channel here: https://youtu.be/Oa0eaCttTyM

Show note LINKS:

SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11

SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.

My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!

Tools we suggest -

Revseller: ProvenAmazonCourse.com/revseller

Tactical Arbitrage: SilentJim.com/365 (Tactical Arbitrage is now owned by ThreeColts)

AZinsight : SilentJim.com/ip/

Nepeto: SilentJim.com/oaleads

Leads list: SilentJim.com/oac - One of Jim's favorite leads lists

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, business building warrior. Welcome to Silent Sales Machine Radio, the podcast that features
0:07.1	hundreds, literally hundreds of interviews with successful proven Amazon course students.
0:15.1	That's right, the flagship training of our community, the 80,000 plus people who are in our free Facebook group, all the
0:23.9	students who are sharing their stories, what are they all have in common? They're proven
0:27.9	Amazon course students, proven Amazon course.com. That's the website. Go check it out. And today
0:34.0	we've got yet another great story from a student. This time, he's been in our
0:38.3	community for several years. He's actually went from being a successful student to coach on our team.
0:44.1	He's coached a lot of people. He's going to be interviewed by one of our coaching team leaders
0:48.4	today, Brian Olson. If you've been listening to our show for a while, you hear Brian and Robin Joy
0:53.1	once a week or so,
0:59.2	Coach's Corner. Well, they like to do interviews just like I do. And we've got a great interview for you lined up today with Ed and Brian. Sometimes I wanted to point out to you before we jump into this
1:04.5	episode, though, just kind of help you step back and see our organization from a 10,000 foot
1:10.7	view maybe for a moment.
1:12.5	What we do here is we take clueless newbies, people who maybe have never had any success on
1:18.6	e-commerce or they've bounced around from thing to thing, haven't found anything that works.
1:22.3	Maybe you're just looking for a little side spare income.
1:25.2	We take those kind of people.
1:26.6	We educate them on the possibilities.
1:29.1	We expose them to what we believe to be the lowest risk. We know it's the lowest cost.
1:35.5	We know it's the lowest barrier to entry. And we see it as the highest odds of success business
1:40.7	model that's available to anyone who's ready to do the work. So what we do is we
1:45.0	expose those newbies to this concept. We call it the low, low, low risk, low cost, low learning curve,
	...

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