Welcome to How Leaders Lead where every week you get to listen in while I interview some of the very best leaders in the world.

I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.

That's what this podcast is all about.

Let me ask you, have you felt stuck not knowing how to prioritize areas of your business? It's hard to figure out what's worth focusing

on and what isn't. And hey, let's face it, it's tempting to chase every shiny new opportunity

that comes along. But when you listen to today's episode, you'll see some

pretty incredible things can happen in your business when you understand the power of focus.

My guest today is Jim Weber, the CEO of Brooks Running. When he took over 20 years ago, they were

trying to compete in every athletic category,

and they were losing four or five million bucks a year doing it.

Jim said, hey, let's focus on one category, and that category is going to be running,

and let's master it.

At first, the business shrink, but the next year, the the strategy was working now they've crossed over

the one billion dollar milestone in revenue and they've got an extremely loyal customer base of runners

including my daughter ashley who ran a half marathon in brooks it all started with the power of

focusing on a single type of

customer. If you want to learn how it happened and how to use the power of focus in your

business, well keep on listening. Here's my conversation with my good friend and soon to be yours,

Jim Weber.

You know, first of all, you and I have a great friend in common, Warren Buffett.

You know, I used to go see Warren Buffett every fall for nearly 20 years when I was running young brands.

And you now work for him because your company is part of Berkshire Hathaway.

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