meta_pixel
Tapesearch Logo
Log in
Choose Hard with Cody McBroom

#106 - Dr. Joey Munoz: Shifts in the Industry, Coaches Using Ai, & What it Takes To Scale

Choose Hard with Cody McBroom

Cody McBroom

Health & Fitness

4.9825 Ratings

🗓️ 5 May 2026

⏱️ 69 minutes

🧾️ Download transcript

Summary

Dr. Joey Munoz is an evidence-based nutrition coach, PhD, and founder of a successful online coaching company. In this episode, Cody and Joey break down how the online fitness coaching space has shifted, why most coaches struggle to scale past themselves, and how Joey used AI to reverse-engineer his ideal client from real sales call transcripts.

They also get into the realities of building a team, hiring for roles outside your expertise, what it actually costs to grow a business, and why staying in your lane — as a coach, a content creator, and a human being — is still the ultimate edge. If you're a coach trying to build something real, this one's worth your full attention.

Follow Joey on IG: https://www.instagram.com/dr.joeymunoz/

GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 

📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com


❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:

question.choosehardpodcast.com

ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

www.fatlosstransformation.com {1-On-1 Coaching}

https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}

📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

www.thetailoredtrainer.com

🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:

https://www.tailoredcoachingmethod.shop/collections/all 

💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):

https://jockofuel.com/discount/CHOOSEHARD

🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:

- SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ 

- APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 


GET MORE FREE CONTENT AT THE LINKS BELOW:

📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 

💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠

IG -⁠https://www.instagram.com/codymcbroom⁠

YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

INQUIRIES – ⁠info@tailoredcoachingmethod.com

Transcript

Click on a timestamp to play from that location

0:00.0

Nobody wishes adversity on anybody, right?

0:02.1

Like, if I care about you, I don't want you to go through something hard.

0:04.5

But I feel like, unfortunately, you have to go through something hard to, like, develop character.

0:07.8

I had some rough experiences as a kid, and that definitely helped me form my character early on.

0:12.5

I'd say, even though early on I was a fucking idiot.

0:33.1

All right, Joey, man, it's great to have you back on the podcast. I wish we'll just have to catch up on a separate call because it's been a minute and we started talking. I'm like, I could probably just talk to this guy before we start. Wow, but.

0:39.6

Should have to record 10 minutes ago. I know. We're going to get in some of the stuff,. First man, I want to ask you just because, you know, we were talking about life.

0:55.0

And I believe since the last time you were on, I believe you had another kid. Has it been that long? I think it's been. I think your wife might have been pregnant during the last time you're on the podcast. Yeah, it was a long time ago. Our daughter is about to be 16 months old.

0:55.9

Yeah.

0:57.0

Yeah, it's been great.

0:55.0

Having to, uh, Yeah, it was a long time ago, our daughter is about to be 16 months old.

0:55.9

Yeah.

0:57.0

Yeah, it's been great.

1:01.0

Having two is a ton of fun and it's a big jump from one.

1:03.0

Yeah, I can imagine.

1:05.5

Okay, so how old are the two?

1:07.5

16 months and three and a half.

1:08.5

Three and a half.

1:10.4

Yeah, my son would be four in August. Do you think there's any validity to, what is it, there's the terrible twos and then, is that

1:17.6

all there is?

1:18.6

I thought there was one that rhymed with three.

1:20.6

What is it?

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Cody McBroom, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Cody McBroom and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.