106. David Craig — Impactful Legacy: Building a Firm that Stands the Test of Time

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Management, Entrepreneurship, Marketing

5.0 • 539 Ratings

🗓️ 3 May 2022

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

"I'd rather lose in a courtroom than a conference room." - David Craig After being told he'd never make it to college — let alone law school — how did David prove the naysayers wrong? Saying “yes” to trucking meant saying no to other cases. Was there any apprehension to going all-in on trucking? What goes into making a great truck wreck trial lawyer? Why did David write the book Semitruck Wreck? Why is sharing information so important to David? What is it like for David to work with his children? Strength of Character The bravery to give it your all. Never shying away from a fight. Knowing where you are strong, where you are weak, and when to hire your compliments. The core elements of a great trial lawyer translate to the skills necessary for successful entrepreneurs. “I think that's one of the keys to success, to realize your strengths and your weaknesses and not kid yourself.” - David Craig David Craig, managing partner, and founding partner at Craig, Kelly & Faultless, has been fighting for justice since 1985. He’s an educator, public speaker, caring advocate, and author of "Semitruck Wreck, A Guide for Victims and Their Families." A SuperLawyer since 2010, David has been selected as Top 10 Trucking Trial Lawyer by the National Trial Lawyers Association. Perseverance Every successful long-term goal — from building a legacy law firm to taking a case to trial — is tumultuous. To successfully navigate the trying times, patience is key. While everyone else looks for a quick fix, maintaining a positive outlook and remembering that some things just take time will gain an advantage. The best relationships with vendors, clients, and even employees are built over time. Learn to trust others and invest in them. Key takeaways: Be grateful but never complacent. Work hard to achieve your goals. Once you reach them, don't rest on your laurels. Keep striving for the next big thing. Small is selfish. If you believe in what you do and want to impact more people in your community, you must grow large enough for others to hear your message. Judge on character. Access to resources should not determine the level of respect given. Human value is intrinsic. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn David Craig Website David Craig LinkedIn Semitruck Wreck Author Michael Mogill, Crisp, and David Craig

Transcript

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0:00.0	And you've got to be competitive, but I think down deep inside to be really successful is you've got to really care about people as humans.
0:10.5	That's David Craig, renowned trucking attorney and managing partner of Craig Kelly and Faultless.
0:15.5	Then I don't care how smart you are, how knowledgeable the rules you are, if you never walk into a courtroom, nobody's
0:21.9	going to respect you, nobody's going to pay your client what they deserve. So the first thing is
0:25.4	you've got to be a good trial order and people got to know you're a good trial order.
0:32.1	I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.
0:37.1	I've built my business
0:38.0	through practice, not theory. Crisp started with just $500 to my name and has grown to over
0:42.9	eight figures in revenue over the last few years, earning a spot on the Inc. 500 list of the fastest
0:47.9	growing private companies in America. Our approach has been to take everything we've learned
0:52.2	about generating massive growth within our own organization
0:54.5	and help the country's most ambitious and committed law firm owners do the same for theirs.
0:59.4	In each episode of this podcast, I sit down with innovative market leaders from the legal industry and beyond
1:04.3	to learn from those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.
1:15.6	I sat down with David Craig to discuss why sharing your knowledge with others not only builds trust, but it also creates demand, how to transform setbacks into opportunities for growth,
1:20.6	and what it takes to become one of the nation's most successful trucking firms.
1:24.6	I felt like to become a successful truck lawyer.
1:26.6	I had to first be a good trial lawyer.
1:29.3	I had to know how to try cases and win cases.
1:32.3	And you weren't going to learn that by just trying a bunch of truck kit because you don't get to try as many.
1:35.3	So I had to get in the courtroom and you can go to all the seminars you want to go to.
1:39.3	You can read all the books you want to read.
	...

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