1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 13 June 2018

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Raj Co-Founded Localytics in 2009, and as CEO until 2017 created the leading mobile engagement platform that is used by many of the world's top brands. Prior to Localytics, Raj spent 12 years building a variety of technology companies. He was a management consultant focused on mobile with Bain & Company and Adventis. At Adventis, Raj worked alongside Steve Jobs at Apple to develop the business framework for the iPhone and led the formation of the multi-billion dollar Disney Mobile venture in Japan. Previously, Raj held sales and marketing leadership positions at Proco Machinery and Requisite Technology. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.

Transcript

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0:00.0	This is the top entrepreneurs podcast where founders share how they started their companies and got
0:06.9	filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other
0:16.1	insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.
0:23.6	I had no money when I started the company.
0:25.6	It was a hundred and sixty million dollars which is the size of any IPOs.
0:29.6	We're a bit strapped.
0:30.6	We have like 22,000 customers.
0:33.6	With over five million downloads in a very short amount of time,
0:38.6	major outlets like Inc are calling us the fastest growing business show on iTunes.
0:43.6	I'm your host, Nathan Latka, and here's today's episode.
0:48.7	Hello, everybody.
0:49.7	My guest today is Raj Agarwal.
0:52.0	He co-founded Localitics in 2009 and as CEO until 2017,
0:56.6	creating the leading mobile engagement platform that is used by many of the world's top
1:00.2	brands. Before LocalLytics, Raj spent 12 years building a variety of different technology
1:05.0	companies. He was a management consultant focused on mobile with Bain and company at Adventist,
1:10.1	and then Raj worked alongside Steve Jobs at Apple to develop the business framework for the iPhone while he was at Adventist and led the formation of the multi-billion dollar Disney mobile venture in Japan.
1:20.8	Raj, are you ready to take us to the top?
1:23.0	Do it.
1:23.6	All right, very good.
1:24.3	So tell us first, what does localitics do and what's the business model?
1:27.3	How do you make money?
	...

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