1053. Strategic Market Launches: Adam Kroener's Approach to Sustainable Growth at Carbliss
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 22 August 2024
⏱️ 22 minutes
🧾️ Download transcript
Summary
In this episode of The Kelly Roach Show, Kelly dives into Adam Kroener's, co-founder of Carbliss, transition from a personal health quest to founding a thriving beverage brand with a strategic market launch. Adam explains how his product stands out in a crowded market and explains the strategic approach he and his team have taken to break into and expand within the beverage industry. By prioritizing product differentiation, a personable brand image, boots-on-the-ground tactics, and wider distribution, Carbliss has been able to maintain rapid growth and strong consumer loyalty. Adam also provides insights into overcoming industry challenges and the importance of patience and calculated risk in business scaling.
Also in this episode:
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Establishing a personal connection with consumers and maintaining an on-ground presence has been critical to Carbliss's success.
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Physical engagement with both on-premise (bars and restaurants) and off-premise (retail stores) locations strengthens market penetration.
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Deliberate, narrow, and deep market launches ensure sustainable growth and consistent product availability.
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Adam emphasizes the importance of action-oriented strategies and a mindset focused on opportunities rather than risks.
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Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no-fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.0 | Lead with integrity and create a lasting legacy. |
| 0:21.0 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned |
| 0:25.9 | eight figure entrepreneur. Let's get started. We have an amazing conversation lined up for today. I'm so excited to have Adam |
| 0:35.5 | Krenner on the show today. Hey Adam, welcome. Hey Kelly, happy to be here. |
| 0:40.3 | We are happy to have you here and it has been a wild and crazy ride for you and I know you |
| 0:46.8 | founded your company with your wife and you guys have just been out of the gate like a rocket on a mission to build the top non-carbonated drink |
| 0:57.6 | beverage brand in the country. |
| 0:59.9 | You've had zero to eight figures in like three years yeah with this company |
| 1:05.0 | zero to eight from when we started only a year from when we started doing it full |
| 1:09.5 | time that's amazing so I want to hear about the successes. But before we get into all of that, let's really dial it back and talk about the mission behind this brand. How did you and your wife decide a partner to create this? What kind of went into that? and let's just talk a little bit about |
| 1:24.7 | the journey and what led to where we are and then we'll share some of the things that you |
| 1:28.7 | learned along the way that can really make a difference for our listeners. |
| 1:31.9 | Sounds good so for the mission I will make a difference for our listeners. Sounds good. |
| 1:33.0 | So for the mission, I will make a small clarifying piece about the product. |
| 1:36.8 | It is carbonated just lightly. |
| 1:38.8 | There are some out there that aren't carbonated. |
| 1:41.5 | How we got there was we, so I'm from Wisconsin I was doing keto so low-carb or sugar moderate protein high-fat diet and |
| 1:50.3 | Some will tell you not to drink I was was still drinking and drinking vodka water with lemon in line. |
| 1:56.0 | And it's not super exciting. It's pretty boring but allows you to be sociable. |
| 2:01.0 | Drink that for quite a few months and out came the seltors in 2018. |
| 2:06.0 | At least that's where I first saw them here in Wisconsin. |
... |
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