Hi, this is Greg Killsstrom. Welcome to the Agile World podcast, where we discuss customer

experience, employee experience, and transformation in an agile age. The Agile World podcast is brought

to you by Tech Systems, an industry leader in full-stack technology services, talent services, and

real-world application.

For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at the agile.

And read my latest articles or get a copy of my latest book, The Center of Experience,

a blueprint for creating an experience-led organization, now available

on Amazon and other retailers.

My name is Greg Kilstrom, and I'm the CEO and co-founder of CareerGig and the host of the

Agile World podcast. Today we're going to talk about social innovation and its importance

to business. By taking a new look at how innovation is defined within an organization, progress can be made in areas that have previously been difficult to address.

To help me discuss this topic, I'd like to welcome Paul Spires, host of the new P&L Principles and Leadership and Business Podcast series, and founder of the new P&L Brand Purpose Institute.

First, why don't you tell me a little bit about your background?

Sure.

Thanks for, thanks for the invitation today, Greg.

I appreciate it.

Yeah.

My background, I've been in the creative industries and the marketing industries and innovation

sector for most of my working life.

Been an entrepreneur for many years and founded and run a few businesses, including my marketing

and creative agencies and surfwear clothing brand and bits and bobs. A few years back, I experienced a particularly

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