Hi, this is Greg Keltstrom. Welcome to the Agile World Podcast, where we discuss customer

experience, employee experience, and transformation in an Agile age. The Agile World Podcast is

brought to you by TechSystems, an industry leader in full-stack technology services, talent

services, and real-world application. For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at the

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of Experience, a blueprint for creating an experienced led organization, now available on Amazon

and other retailers.

My name is Greg Keltstrom, and I'm the CEO and co-founder of CareerGag and the host of

the Agile World Podcast. Today, we're going to talk about social innovation and its

importance to business. By taking a new look at how innovation is defined within an organization,

progress can be made in areas that have previously been difficult to address. To help me

discuss this topic, I'd like to welcome Paul Spires, host of the new PNL, Principles

and Leadership in Business Podcasts series, and founder of the new PNL Brand Purpose Institute.

First, why don't you tell me a little bit about your background?

Sure, thanks for the invitation today, Greg. I appreciate it.

My background, I've been in the creative industries and the marketing industries and innovation

sector for most of my working life. I've been an entrepreneur for many years and founded

and run a few businesses, including my marketing and creative agencies and software clothing

brand and bits and bobs. A few years back, I experienced a particularly unpleasant and

unethical incident in one of my businesses that nearly took the business to the wall and

turned my personal life upside down. It was at that point that I had the idea for the

...