105: How To Write Copy That Sells

She Means Business Show

Carrie Green

Womenledbusiness, Femaleceo, Entrepreneurship, Womanceo, Business, Femaleentrepreneur, Businesswomen, Womeninbusiness, Marketing, Womenentrepreneur, Womanentrepreneur

4.9 • 628 Ratings

🗓️ 3 November 2020

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your brand, business and offers come to life online through the words you use. Which is why as entrepreneurs, one thing we all have to learn how to do really well is copywriting.

If you’ve been wanting to set up an evergreen funnel or you’ve been optimising an existing one, you know what a big part copywriting plays in the success of that funnel.

In this episode of the She Means Business Show I’m joined by the amazing Prerna Malik, conversion copywriter and co-founder of The Content Bistro.

She has written copy for top entrepreneurs like Pat Flynn, Amy Porterfield and Vanessa Lau, and in this episode she’s sharing:

What an evergreen funnel is and why it’s so powerful for creating sales on autopilot.
Her business journey from mummy blog to copywriting and how she worked with amazing entrepreneurs like Pat Flynn and Amy Porterfield.
Her B.A.K.E. framework for writing copy that converts at every stage of your evergreen funnel.
The biggest mistakes that keep entrepreneurs stuck when it comes to finding success with evergreen.
Why you need to ask your audience for the sale multiple times and how to use different messaging.
The types of stories you should be sharing with your audience.
One thing to keep in mind to make writing copy so much easier and more authentic.

I hope you love this episode and that it gives you loads of ideas to uplevel your copywriting and your evergreen funnel!

If you’d love more support with writing copy for your evergreen funnel, Prerna has also created an amazing masterclass for our Members’ Club diving into all the steps of her copywriting framework!

If you would like to connect with Prerna, head over to: contentbistro.com/fea

Transcript

Click on a timestamp to play from that location

0:00.0	Hello, hello. So, it's Carrie here and I'm excited that you're here for this episode of the She
0:07.0	She Means Business Show because I recorded an amazing chat that I had with the incredible Perona Malik. She is
0:13.5	the co-founder of the Content Bistro and she is a conversion copywriter. She has actually created
0:19.8	a phenomenal masterclass for us inside our
0:22.2	members club all about how to write evergreen launch copy. And in this chat, we talked all
0:30.4	about like her framework for writing evergreen launch copy. And we just talked about conversion
0:36.2	copy and some of the biggest mistakes people make when it comes to writing copy. And we just talked about conversion copy and some of the biggest mistakes people make
0:39.1	when it comes to writing copy. And towards the end, we really, I feel like going to the heart and soul of
0:44.5	it. And she shared some really powerful things about how any of us can just really easily get out
0:50.1	of our own way to write the best copy ever that is actually going to convert and engage
0:55.4	our audiences. And the thing that I find is that for all of us, we all have to become so good
1:02.0	at copywriting. Because at the end of the day, when we have a business, when we've got,
1:06.1	you know, an idea that we want to turn into a successful business, the key thing we have to do
1:10.5	is communicate
1:11.6	with our audience what we're all about to the point that they trust us, they like what we're
1:16.8	about, they want to buy from us, they love the experience we create. But so much of that
1:21.7	experience that we create comes down to the words we use, the language that we use, how we
1:26.0	actually communicate. So that's why we need to
1:28.7	become so amazing at communicating and writing out our message, our stories, what it's all about.
1:36.1	So being able to write compelling emails, compelling sales pages, compelling blog posts,
1:42.6	compelling content, we just have to get really bloody good at it so that is what we're
1:46.7	talking about in this conversation and I think that you will pick up so many golden nuggets from it
	...

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