105: Creating a Platform for Online Courses with Kenny Rueter of Kajabi

Entrepreneur Stories 4⃣ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

Careers, Business, Business:careers

4.7 • 2K Ratings

🗓️ 1 January 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kenny Rueter is the CEO of the World’s First Knowledge Commerce Platform - Kajabi. It's a software-as-a-service platform that lets you create private membership portals and marketing pages. The company’s mission is to help people realize they possess knowledge which other people would find valuable, and that they can easily sell that knowledge online via... Please Support Our Episode Sponsors: Fundrise is the first investment platform to create a simple, low-cost way for anyone to access real estate's historically consistent, exceptional returns. For as little as $500, you can diversify into real estate today! To have your first 3 months of fees waived and to support the show, please visit: millionaire-interviews.com/fundrise. Bombfell is an easier way for men to shop for top quality clothes handpicked by your own personal stylist. Support the show and Get $25 OFF using our referral link: millionaire-interviews.com/bombfell. HostGator is offering our listeners 62% off their hosting packages! You can get started for as little as $2.64/month. HostGator offers the best value of any hosting service in the world! That's why I've been a customer since 2012. So if you're looking for a hosting provider (w/ fast customer support available 24/7/365) for your website, then sign up by going to: millionaire-interviews.com/hostgator. *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit here: Kenny Rueter Interview. *** Want to Support the Show? Our Kickoff Sale is 🔥 and we'll be raising the price after the First 10 People Sign-Up for each level. So it could be 1 Hour, 24 Hours, or even a Few Days until it's over... To Reserve Your Tier Pricing... Sign-Up Now at millionaire-interviews.com/patreon. 😀😎😍

Transcript

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0:00.0	we had our first kid and I was just thinking, okay, is this what life is? I'm just going to come
0:03.9	write code for something that I'm not really passionate about. Can't really control the direction
0:08.1	of, can't really affect if it's going to be successful or not. And so that's where I think I would
0:14.0	say that the entrepreneurial thoughts started. I did hit a point where I knew 100% this is going to
0:25.2	work. I'm not a handy person by any means. My wife will attest to that. And the best way to do
0:31.7	that, and this is good advice for anybody listening, is this is funny, I literally, you're special
0:39.2	awesome. I've never told this story publicly, but there was a firm that I was related to
0:44.6	the race. Hi, I'm Kenny Reader, CEO and co-founder of Kajabi. I'm 41 years old and I live in
0:59.3	sunny Orange County, California. I got a lot of energy now too because it's much to be sunny out
1:04.0	there. Is that why? Oh yeah, for sure. It's beautiful. I'm actually hoping that the weather cools
1:09.2	off a little bit. I'm kind of sick of just constant sunny and warm. I understandable. You told
1:15.0	us your name, your age and where you're located, but how about a little bit more about your company.
1:18.8	So we understand what we're talking about here. Yeah, so Kajabi is a knowledge commerce platform.
1:22.8	And what I mean by that is it's a software platform online. It's just a website you can go to.
1:27.4	And we provide all of the tools you need to have an online business. So to take something that
1:34.1	is usually knowledge in your head and sell that to others. So everything involved in that.
1:38.2	Maybe you want to sell an online course. Maybe you want to sell a recurring like a membership site
1:42.8	or some other kind of digital product and all of the marketing around that. So everything it would
1:47.2	take to build an audience. Let them know about you. Let them find you and then let them buy your
1:52.2	knowledge to boil it down. It's kind of like we're Shopify, but for digital products instead of
1:57.2	like physical widgets. And imagine it took a lot of practice to get that down. No, no. I'm making it
2:03.2	easy to understand. I think it did pretty well. Seems like you said it a couple times before.
	...

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