105: Conversational Marketing Through Building Quizzes with Josh Haynam

Your First Thousand Clients with Mitch Russo

Mitch Russo

Business, Entrepreneurship, Careers, Management

5.0 • 104 Ratings

🗓️ 30 July 2018

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

There are two big reasons why quizzes are incredibly popular. Number one, people love to talk about themselves, and the other thing is it lets you learn about yourself through quizzes. Josh Haynam, co-founder of Interact Quiz Builder, says a quiz lets people talk about themselves because you're answering questions that are often highly personal within the quiz. A quiz lets you find out about yourself because you're going to get personalized recommendations on how to improve at the end. Josh says there's an entire industry built around learning about yourself. People in the marketing world are taking advantage of building quizzes in order to entice somebody to buy something. Josh explains that somewhere between six and fifteen questions is optimal for getting somebody interested in your product or your service and then selling it to them. Discover how you can formulate and launch a quiz to capture an audience, get some leads, and get new opportunities from it.

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Transcript

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0:00.0	If you're a business owner, you don't need us to tell you running a business is tough.
0:03.8	Don't let quickbooks and spreadsheets slow you down anymore.
0:06.9	Now is the time to upgrade to NetSuite by Oracle, the world's number one cloud business system.
0:12.4	NetSuite gives you the visibility
0:14.2	and control over your financials, HR inventory, e-commerce, and more.
0:18.6	Join the over 21,000 companies using NetSuite right now. Schedule your free product tour right now at
0:24.8	NetSuite.com slash C-suite. Netsuite.com slash C-suite. Welcome back to another episode of your first thousand clients.
0:39.4	I'm your host, Mitch Russo.
0:41.8	I am in business and work with clients every day.
0:45.0	Together we create businesses that serve others as our highest priority.
0:50.0	My guest today was born in the Midwest of California, Turlock, right in the middle of
0:56.3	farm country. As a teenager, he struggled to find work during the economic downturn and
1:02.4	started his own small business in
1:04.0	desperation. Installing sprinkler systems just to get by while trying to jump-start
1:09.7	other ventures which fizzled out quickly. Josh determined to find his own pot of gold
1:15.6	stumbled upon a giant market and a big idea which he then turned into a thriving
1:21.7	company that inspires him and his team every day.
1:25.0	Joss just sold his first thousand happy clients who use his interactive quiz
1:31.7	building software every day to boost their own businesses.
1:36.2	And he's here to show us how we too can use quizzes to build better relationships with our clients.
1:41.8	Welcome Josh Haynham to the show. Yeah, thanks for having me, Mitch. I really appreciate it.
1:46.0	My pleasure, Josh. Hey, it's great to talk about marketing. I love marketing. It's my favorite topic actually, and I love what you're doing because I'm a big believer in quizzes and how to use
	...

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