104: Respect-Based Marketing: Installing Buying Beliefs with Bastian Ernst
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 21 July 2018
⏱️ 40 minutes
🧾️ Download transcript
Summary
Businesses is relationship between people, and selling is not about pushing people and putting a lot of sales pressure on the sales event, the sales page, the sales call, and so on. It's all about creating a marketing strategy and creating messaging and communication that is all-around, installing buying beliefs. That’s what respect-based marketing is all about. CEO and Founder of Wild Audience Bastian Ernst explains respect-based marketing is offering something to relevant to a person that solves that person's problem. Bastian says if you do that, that person will actually thank you and appreciate you, and you don't push anything onto someone. Learn more about respect-based marketing and how you can pull people into your sphere of influence so that they want to make the move and actually talk to you and buy from you.
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Transcript
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| 0:00.0 | If you're a business owner, you don't need us to tell you running a business is tough. |
| 0:03.8 | Don't let quickbooks and spreadsheets slow you down anymore. |
| 0:06.9 | Now is the time to upgrade to NetSuite by Oracle, the world's number one cloud business system. |
| 0:12.4 | NetSuite gives you the visibility |
| 0:14.2 | and control over your financials, HR inventory, e-commerce, and more. |
| 0:18.6 | Join the over 21,000 companies using NetSuite right now. Schedule your free product tour right now at |
| 0:24.8 | NetSuite.com slash C-suite. Netsuite.com slash C-suite. Welcome back to the show for business owners, your first thousand clients. |
| 0:40.0 | I'm your host, Mitch Russo and I've been an entrepreneur, business owner, corporate executive, venture capitalist, and company founder for the last 30 years. |
| 0:50.0 | Today, I want to start this show with a question. Here it is. Is it important for people to respect |
| 0:57.0 | you before they buy from you? After all, you don't respect or disrespect most people who you buy commodities from, |
| 1:04.9 | but you do respect the brand of the place where you make your purchase, |
| 1:09.2 | or else you wouldn't buy there. How about if you took the approach in your own business to gain respect first before trying to sell? |
| 1:18.0 | Our guest today started his professional life living in a garage in Silicon Valley, sleeping on a homemade bunk bed, |
| 1:25.0 | working 16 hours a day for practically no pay. |
| 1:28.0 | And he wasn't happy. |
| 1:30.0 | Yet to him, this was the typical Silicon Valley life, hustling during the day, coding all night, and life was taking his toll. |
| 1:38.0 | Burnout was near, and his big vision for his life was not even in view. |
| 1:42.0 | Sounds familiar? He decided to pivot, jump on a plane |
| 1:45.8 | to Costa Rica, took up residence at a yoga temple, gained perspective, and then went on |
| 1:51.3 | to accidentally discover his true calling and he's about to share it |
| 1:56.2 | with us today. |
| 1:57.2 | Welcome Bastion Ernst to the show. |
... |
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