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SaaS Interviews with CEOs, Startups, Founders

1048 How Zendesk Figures Out Pricing and Product Strategy

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 7 June 2018

⏱️ 24 minutes

🧾️ Download transcript

Summary

Mr. Price is Senior Vice President of Zendesk's Product Portfolio. Prior to this role he served as Senior Vice President of Marketing and as Vice President and General Manager, Europe, Middle East and Africa. Before joining Zendesk, he served as the Chief Marketing Officer of Troux Technologies, Inc.

Transcript

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0:00.0

This is the top entrepreneurs podcast where founders share how they started their companies and got

0:06.9

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

0:16.1

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

0:23.6

I had no money when I started the company.

0:25.6

It was a hundred and sixty million dollars which is the size of any IPOs.

0:29.6

We're a bit strapped.

0:30.6

We have like 22,000 customers.

0:33.6

With over five million downloads in a very short amount of time,

0:38.6

major outlets like Inc are calling us the fastest growing business show on iTunes.

0:43.6

I'm your host, Nathan Latka, and here's today's episode.

0:48.5

Hello, everyone, my guest today is Matt Price.

0:51.6

He's the senior vice president of Zendesk's product portfolio. Now, prior to this

0:56.3

role, he served as SVP of marketing and as vice president and general manager Europe, Middle East,

1:01.3

and Africa. Before joining Zendesk, he served as the chief marketing officer at another technology

1:06.5

company. Matt, are you ready to take us to the top? I'm really excited to be here, Nathan.

1:11.6

Yeah, let's go.

1:12.6

Thanks for joining.

1:13.6

So usually I have founders on, but you've been around Zendesk so long.

1:17.6

You've seen a lot of those stories.

1:19.6

When did Zendesk launch and what year did you join?

1:22.6

Zendes launched almost exactly 10 years ago, and I joined six years ago.

1:26.6

And in fact, I kind of like to

...

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