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Indie Hackers

#104 – Quick Chat with Dianna Allen of Budget Meal Planner

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9606 Ratings

🗓️ 26 July 2019

⏱️ 28 minutes

🧾️ Download transcript

Summary

Dianna Allen (@diannamallen) is the creator of Budget Meal Planner. In just two months, she's gone from having an idea to getting thousands of signups, articles on Lifehacker, and three #1 milestone posts on Indie Hackers. In this episode Dianna shares the story behind how she came up with her idea, validated it, and got her first users, and we break down what's made it so successful so far. Transcript, speaker information, and more: https://www.indiehackers.com/podcast/104-quick-chat-with-dianna-allen

Transcript

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0:00.0

Diana Allen, welcome to the Andy Hackers podcast.

0:03.4

Thank you for having me.

0:04.6

You are on a role right now. I think you've had the number one milestone on Andy Hackers for three days in a row. Oh, I didn't even know that. That's amazing. Yeah, you're killing it. You have been working on your app, Budget Meal Planner. I think you launched it. When did you start working on it? Like late March?

0:28.7

Yeah. So the first day of me actually doing something with it was March 27th. So it was just a couple months ago, really. A couple months ago. And yet today, you're already waking up to

0:32.8

articles about you on LifeHacker and your number one on product time getting a ton of traffic.

0:37.5

So let's talk about this.

0:39.3

How did you get here?

0:41.2

I've kind of always worked on something in the past, just like little things that always

0:45.8

were part of my life.

0:47.2

So like the first thing I did was like travel related.

0:50.6

And then I started working on something that was like related to because I really liked tea and, like, its health benefits.

0:57.3

But none of those, like, really felt like my heart was in it.

1:00.8

And then I kind of sat down one day just, like, spontaneously.

1:03.8

And this was the day I started Budget Meal Planner.

1:07.0

And I kind of sat down and just thought about what's going on in my life.

1:10.3

That would be interesting to some people.

1:12.3

And I thought about how I eat for $5 a day.

1:16.1

And at the time, I didn't think anyone would really be that interested in it,

1:20.7

but I knew it could help somebody.

1:23.2

I knew someone out there, it would help.

1:25.0

So I went ahead and just wrote down like a typical day for me.

1:29.7

I think back then I just wrote one day versus a week of meals. And I went to Reddit because at that

...

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