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A Well-Designed Business® | Interior Design  Business Podcast

104: Kate the Socialite- Done-for-You Marketing for the Interior Design Industry

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Business, Design

4.9810 Ratings

🗓️ 23 November 2016

⏱️ 67 minutes

🧾️ Download transcript

Summary

Kate Greunke  is with us today! Kate is a published author, entrepreneur and founder of Kate the Socialite. Kate the Socialite is a marketing firm and niches in marketing for interior designers, window treatment professionals and remodelers. After two years of watching interior designers be taken advantage of by big companies and listening to her clients say and tell her how difficult it was to keep up with their email and social marketing, Kate decided to create a solution. She had already been designing custom newsletters and social media content for years. Not everyone could or would spend big bucks on a custom package. She decided to create a marketing solution that was affordable and easy to use, something that could be easily customized and sent in just a few clicks. Then a short time later, Socialite Subscribe was born! Check out Kate's website at  www.katethesocialite.com. Show Notes: How did Kate arrive at her platform niche? Who were her best customers? What happened to her business when Kate found her niche? What are her services she provides for businesses? How does she make the newsletter different for everyone? What kind of success stories does she have? Does she have services to help with technical services? What social media platforms does she help people use? To get Kate’s help do you have to be bound with a contract? Is it a good idea for a client to sit down and evaluate their time before signing up? What about those people who do not have a mailing list or a small mailing list? What are the pros to having a smaller mailing list sometimes? What does your mindset have to do with the success of your business? How often does she have a meeting with her clients and how does the interaction go ? When was she first offered a publishing contract? When did she write her first novel and what was it about? What is her favorite part of her job? What role does her husband play in her business? What sort of free services can you get with her program? The rest of the show notes are in our resource center: Window Works

Transcript

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0:00.0

Hey, just letting you know that Luann University registration is opening November 24th,

0:07.3

2024, and classes are starting the week of January 20th, 2025.

0:13.2

Head over to luanuniversity.com to learn more about classes on sales, on marketing, on process, and on profits.

0:23.4

And at the website, you will learn about the fantastic bonuses that we have for you throughout

0:29.0

the registration period.

0:30.9

Luann University.com.

0:44.3

Welcome to a well-designed business with your host, Luann Nigara.

0:53.6

Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin, and she knows the challenges you face in your interior design business.

0:57.3

Luann brings you real-life answers to your most pressing problems,

1:01.4

as well as practical strategies to explode your interior design business.

1:04.8

So, let's get to the business of interior design.

1:13.0

Hi, welcome to another episode of a well-designed business. Kate Grunkey is with me today.

1:17.4

Kate is a published author, entrepreneur, and founder of Kate the Socialite.

1:23.5

Kate the Socialite is a marketing firm that specializes, and dare I repeat our refrain here,

1:29.8

that niches in marketing for interior designers, window treatment professionals, and remodelers.

1:35.3

After two years of watching interior designers be taken advantage of by big marketing companies,

1:41.0

while also listening to her clients say and tell her how difficult it was to keep up with their email and social marketing, Kate decided she needed to create a solution.

1:45.5

She had already been designing custom newsletters and social media content for years, but not

1:50.4

everyone could or wanted to spend big bucks on a custom package. She decided to create a marketing

1:57.5

solution that was affordable and easy to use, something that could be customized

2:01.9

in minutes and sent in just a few clicks. A short time later, socialite, subscribe was born.

2:08.2

But I'm going to let Kate tell you the rest of the story. Hi, Kate. Thanks for joining me on a

...

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