Come on this journey with me each week when you join me. We are going to chase down our goals

Overcome adversity and set you up for a better tomorrow.

That's a no secret.

I'm ready for my close-up.

Hi and welcome back.

I hope you loved getting to meet David Nurse this week.

He was such an unbelievable guest,

super positive, great energy, so interesting and generally such a nice person.

Just fantastic, so I'm so glad that you've got to meet him and hopefully you check out his book pivot and go and

check him out on social media he's just a great guide to be around and I knew you'd

love him okay so a couple of stories that I need to share with you today. You know that I've been teaching at Harvard every Monday and this week something really interesting happened that I had to share with you. I'm also in charge of a social media team, which is a portion of the class, not the whole class.

So after we finish class each Monday, most Mondays we jump on a second follow-up meeting, which

is just a social media team and like anything

there's very specific goals we call them KPI's and key performance indicators

that we've mapped out at the beginning of

semester that the team needs to achieve in order to obtain an A right they're

getting a grade for this and so one of the goals that they had was I believe was a thousand members of this Harvard

LinkedIn group on social media and so they've been doing a great job with it

engagement was part of it and they've increased engagement and they are

achieving their k-PIs but the one they were falling short on was the amount of

members in the group. So cut to Monday, we're on this meeting or in this meeting after class and one of my students

says, hey, can everybody go ahead and when we disconnect from this meeting go onto social media and post about

...