4.6 • 4.4K Ratings
🗓️ 15 March 2022
⏱️ 43 minutes
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How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.
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0:00.0 | Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or |
0:05.1 | over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's |
0:10.1 | scale has faced that moment at some point in their career. And so have most of the world's |
0:15.9 | greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new |
0:21.3 | vision of life can probably relate. That's why I want to recommend another podcast that |
0:27.1 | will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire, |
0:34.0 | and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire |
0:39.1 | is designed to fuel your creativity and innovation with epic stories and memorable takeaways from |
0:45.2 | creators at the top of their game. So take a quick moment right now to search for Spark and Fire |
0:51.6 | in your podcast player and follow the show. I've gotten a sneak peek in the some of their |
0:56.7 | upcoming episodes and trust me, you won't want to miss what's in store. |
1:03.7 | I was fortunate enough to grow up in house Queens where they believe something's in the water |
1:08.0 | because there's got to be 30 hip hop artists that come out of that area. And LL Kudjir did the |
1:14.2 | neighborhood. That's Damon John. He's the founder of Fubu in one of the original sharks on ABC |
1:24.8 | Shark Tank. But in 1994, he was a man from Queens trying to find LL Kudjir. |
1:33.8 | In the early 90s, Fubu was a scrappy streetwear brand selling mostly hats and t-shirts. |
1:39.1 | They're a small but loyal following in the hip hop community. Damon just needed the right |
1:45.6 | high-powered celebrity endorsement. James Kudd Smith better known as LL Kudjir. Fit the bill. |
1:55.3 | I remember going over to his house. |
1:57.2 | And he was leaving. He's moving LL Kudjir. He's going to go shoot a show call in the house. |
2:09.2 | I didn't know him that well. Well, they waited out there with my partners for about four or five hours. |
2:18.6 | Damon and his partners didn't have a pitch deck or a lengthy endorsement contract |
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