Rapid Response: The logistical challenge of supporting refugees, w/Susy Schöneberg, head of Flexport.org

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 17 March 2022

⏱️ 37 minutes

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Summary

“My big call to action would be to support existing organizations,” says Susy Schöneberg, the founder and head of Flexport.org, the nonprofit arm of the logistics firm Flexport. Schöneberg and her team are organizing complex shipments of relief goods to Ukrainian refugee sites across Eastern Europe; she breaks down how her organization has been safely managing the flow of goods toward displaced refugees and the best way you can get involved — as a citizen or company. She leaves us with a lesson that applies to any crisis: joining together can produce far better results than trying to do it alone.

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Transcript

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0:00.0	Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or
0:05.1	over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's
0:10.1	scale has faced that moment at some point in their career. And so have most of the world's
0:15.9	greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new
0:21.3	vision of life can probably relate. That's why I want to recommend another podcast that
0:27.1	will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire,
0:34.0	and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire
0:39.1	is designed to fuel your creativity and innovation with epic stories and memorable takeaways from
0:45.2	creators at the top of their game. So take a quick moment right now to search for Spark and Fire
0:51.6	in your podcast player and follow the show. I've gotten a sneak peek in the some of their upcoming
0:57.2	episodes and trust me, you won't want to miss what's in store. Sometimes you have to go slow to go
1:05.1	fast. We activated a disaster response on February 24th. Our disaster relief playbook basically lays
1:14.8	out all the actions for each phase of a crisis. Organizations spend on average 60 to 80 percent of
1:23.3	their total budget on supply chain related activities. We were just on a call with UN organizations
1:30.4	and goods that are just being sent without a real or defined recipient is clogging the infrastructure.
1:36.8	This crisis affects people on so, so many levels. We are servicing the neighboring countries of
1:45.2	Ukraine as well as Ukraine itself. The need for the goods is ever evolving. I myself was
1:52.0	born in a country with a totalitarian regime and I know that peace anywhere on this earth is not
1:58.3	a given and so we constantly have to look out for each other. What makes this crisis different is
2:04.8	almost like a crisis on another crisis and so we are constantly learning and trying to improve our
2:10.8	response every day. That's Susie Schoneberg, head of Flexport.org, the nonprofit arm of logistics firm
2:21.6	Flexport. Since launching in 2016, Flexport.org has delivered aid to more than 60 countries and now is
	...

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