Rapid Response: “We have an all-out cyber war right now,” w/Bipul Sinha, Rubrik CEO
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 14 March 2022
⏱️ 35 minutes
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Summary
“We have to assume that cyberattacks will happen,” says Bipul Sinha, CEO of the cybersecurity firm Rubrik. He joins Rapid Response to discuss the dramatic escalation of cyberthreats in the wake of Russia’s invasion of Ukraine. Bipul explains how state-sponsored actors and cybercriminals are both heightened threats, and how traditional cybersecurity approaches are adjusting to counter them. He also shares what we can do to protect ourselves — from basic cyber hygiene to recovery strategies.
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Transcript
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| 0:00.0 | Hi listeners, it's Reed. If you've ever felt stuck, if you can't get out of a rut or |
| 0:05.1 | over a hurdle, well, you're in good company. Every entrepreneur I've spoken to on Master's |
| 0:10.1 | scale has faced that moment at some point in their career. And so have most of the world's |
| 0:15.9 | greatest artists and creators. In fact, anyone who has ever tried to bring a bold, new |
| 0:21.3 | vision of life can probably relate. That's why I want to recommend another podcast that |
| 0:27.1 | will help you break out of the mold and cultivate a creative mindset. It's called Spark and Fire, |
| 0:34.0 | and it's produced by the same award-winning team that's behind Master's scale. Spark and Fire |
| 0:39.1 | is designed to fuel your creativity and innovation with epic stories and memorable takeaways from |
| 0:45.2 | creators at the top of their game. So take a quick moment right now to search for Spark and Fire |
| 0:51.6 | in your podcast player and follow the show. I've gotten a sneak peek in the some of their upcoming |
| 0:57.2 | episodes and trust me, you won't want to miss what's in store. We have an all-out cyborg right now. |
| 1:04.7 | Visitization has really exposed a soft underbelly for cyborg attacks. We are seeing independent |
| 1:12.4 | hacker groups that are aligning with mission estates. The technology underpinning of Russia is |
| 1:18.8 | strong. A country with technical underpinning and know-how can also use this power for disruption. |
| 1:25.6 | What's the weapon? The weapon is speed and paranoia. Even when you don't make a statement, |
| 1:33.4 | even when you don't explicitly support a cause, you are a target. I think the game has changed. |
| 1:40.2 | So you now have to have a way to prepare and respond to a attack that will inevitably come to you. |
| 1:47.8 | You don't want bad things to get in, but if they at all get in, then you have a way to respond |
| 1:53.1 | and contain damage and not let it become a huge problem. Every kind of attack on every infrastructure |
| 1:59.7 | is a fair game and at some level the disruption that these attacks cause is immaterial whether |
| 2:06.3 | the source state is sponsored or individuals or groups. So the question is how does a business or |
| 2:13.3 | government deal with it? That's Bipple Sinha, co-founder and CEO of Cybersecurity firm Rubric. |
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