1036: The Pandemic's Impact on the Influencer Market with Instagram Star and Entrepreneur Katie Sturino
So Money with Farnoosh Torabi
Farnoosh Torabi
4.7 • 2K Ratings
🗓️ 29 April 2020
⏱️ 36 minutes
🧾️ Download transcript
Summary
How has the pandemic influenced the influencer market? With the downturn in the economy many businesses have pressed PAUSE on marketing and our guest Katie Sturino, entrepreneur and social media influencer shares insights and personal experiences. How is she managing her personal finances and business in this market and what is her advice for business owners and brands as they turn to the internet for more exposure (and sales?)
More about Katie: She is an entrepreneur, social media influencer, body positivity advocate and fierce animal activist. Through her personal platforms, @katiesturino and The12ishStyle.com, she lends her voice and personal style to raise awareness for size inclusivity, empowering women of all sizes to find their confidence and celebrate their style. Her regular content series, #SuperSizeTheLook and #MakeMySize have gone viral, reaching millions of people and attracting global media attention.
Katie is also the founder of MEGABABE, an innovative beauty brand offering non-toxic, solution-oriented products that allow people to feel more comfortable and confident in their own skin. Most recently, Katie launched BOOB SWEAT, a weekly podcast that tackles often “taboo” topics such as Dating in your 30s, Botox, and Divorce.
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Transcript
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| 0:00.0 | So Money episode 1,000 36, Katie Sterino. |
| 0:03.7 | Entrepreneur, social media influencer, and host of the Boob Sweat podcast. |
| 0:09.2 | You're listening to So Money,our, Farnu Karabi. |
| 0:15.0 | Each day get a 30 minute dose of financial inspiration from the world's top business minds, |
| 0:20.0 | authors, influencers, and from Farnus herself. |
| 0:24.0 | Looking for ways to save on gas or double your double coupons? |
| 0:28.0 | Sorry, you're in the wrong place. |
| 0:30.0 | Seeking profound ways to live a richer, happier life. |
| 0:33.0 | Welcome to So Money. |
| 0:35.0 | You know, truly, it really sucks. |
| 0:38.0 | I'm paying two rents. |
| 0:40.0 | I'm lucky that I can do that. |
| 0:42.0 | I've lost a lot of, is a great time to talk about |
| 0:45.1 | this on a money podcast. I've lost a lot of projected income already for the |
| 0:49.8 | year like so my finances have definitely been affected. |
| 0:53.0 | As the founder of her own self-care line and a major social media influencer, |
| 0:59.0 | Katie Starino found her business majorly impacted by the health crisis and all the shelter at home |
| 1:05.1 | orders but she's navigating it just like all other entrepreneurs how is she doing it |
| 1:10.1 | what are her plans for next steps kitty's also the founder and host of the Boop Sweat Podcast. |
| 1:15.5 | I was on her podcast earlier this year. |
| 1:17.5 | It's a weekly show that tackles the taboo topics from dating to Botox to divorce and of course money. I discovered that our money |
| 1:25.8 | episode was one that was the second highest episode to date on her |
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