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SaaS Interviews with CEOs, Startups, Founders

1036 How He Took SMB Churn From 12% Monthly to 4% In Social Media Marketing Space

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 26 May 2018

⏱️ 18 minutes

🧾️ Download transcript

Summary

Emeric started his career in 1996 as a business lawyer in Washington DC. He launched his first startup in France in 2000. After 3 semi-failed Saas projects in the social media space, he finally got traction with Agorapulse, a social media management software launched in 2012. It got to $5M in ARR and is growing 80% per year.

Transcript

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0:00.0

This is the top entrepreneurs podcast where founders share how they started their companies and got

0:06.9

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

0:16.1

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

0:23.6

I had no money when I started the company.

0:25.6

It was a hundred and sixty million dollars which is the size of any IPOs.

0:29.6

We're a bit strapped.

0:30.6

We have like 22,000 customers.

0:33.6

With over five million downloads in a very short amount of time,

0:38.6

major outlets like Inc are calling us the fastest growing business show on iTunes.

0:43.6

I'm your host, Nathan Latka, and here's today's episode.

0:48.5

Hello, everyone, my guest today is Emmerich Ernu.

0:51.7

He started his career in 1996 as a business lawyer in Washington, D.C., and then launched his first startup in France in 2000.

0:58.5

After three semi-failed SaaS projects in the social media space, he finally got traction with his company, Agora Pulse.

1:04.5

A social media management software launched in 2012. He grew it to $5 million in annual occurring revenue and it's growing at 80%

1:12.1

year over year. Amark, are you ready to take us to the top? I am, definitely. Well, I think you're

1:17.9

much cooler as a SaaS CEO than a lawyer. So congratulations. I think too. Yeah, agreed on

1:26.0

that one. So the company, just to be clear, the revenue number, you finished 2017 at a run rate of about $5 million.

1:32.8

Was that accurate?

1:34.1

Absolutely.

1:34.9

Okay. And let's get more of the backstory now. What does the company do and how do you make money? Is it pure SaaS?

1:39.9

It is pure SaaS. It's a social media management software. So most of your listeners will be familiar with Hootsweet.

1:46.3

So it's like it's a competitor to HootSuite and many others.

...

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