meta_pixel
Tapesearch Logo
Log in
The Founder Podcast

#103: This Technique Made Me MILLIONS!

The Founder Podcast

Chris Lee

Business, Entrepreneurship

51.4K Ratings

🗓️ 24 May 2024

⏱️ 30 minutes

🧾️ Download transcript

Summary

Welcome to a new episode of The Founder Podcast. Tired of customers saying "maybe" or needing to think it over? In today’s episode, we dive into the secrets of setting customer expectations and mastering the hard soft close. We’ll discuss how to get clear decisions from your customers before revealing the price and share a game-changing technique that has brought in hundreds of thousands of dollars. Tune in for practical tips and real-life examples to boost your sales skills and close more deals confidently. 

Highlights:

"Setting clear expectations isn’t about taking the slap away, but letting them know it’s coming so they can be prepared."

"The hard soft close gets customers to commit before a decision needs to be made, using what you can control."

"Customers buy confidence; they need to believe that you, the salesperson, believe in your product."

Timestamps: 

00:00 - Setting Customer Expectations

03:00 - The Power of Clear Expectations

06:00 - Emotional Sales and Logical Justification

10:00 - Framing the Sale

14:00 - Step-by-Step Customer Journey

21:00 - The Hard Soft Close Explained

25:00 - Handling Common Objections

30:00 - The Importance of Getting a 'No'

35:00 - The Role of the Salesperson

40:00 - Using the Hard Soft Close in Your Sales Process

Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl

Join my community - Founder Acceleration ⁠https://www.founderacceleration.com ⁠

Apply for our next Mastermind:h⁠ttps://www.thefoundermastermind.com⁠ 

Golf with Chris h⁠ttps://www.golfwithchris.com⁠ 

Watch my latest Podcast

Apple- ⁠https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S⁠

Spotify- ⁠https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2⁠

YouTube - @thefounderspodcast

Transcript

Click on a timestamp to play from that location

0:00.0

Are you tired of customers to tell you maybe or that they really need to think about it or talk to their spouse?

0:06.0

Do you struggle with getting customers to commit to a decision?

0:09.4

Are you working on improving sales in your business? in this episode I dive deep into setting proper expectations with your customers.

0:17.0

Expect to learn how to get anyone to make a same-v decision, how to get those same customers to make a decision before price has even been revealed

0:26.6

and learn the one secret that people have literally paid me hundreds of thousands of dollars

0:32.0

to teach them.

0:33.0

All this and more on this episode of the founder podcast.

0:36.0

All right, so now that we've covered the four principles of closing,

0:41.0

we now have the four duties of a closer essentially the things that the

0:47.2

closer has to do every single time in order to close a deal. Now I understand that right now in your business you may not have a really good title for a closer. You may not have a salesperson.

1:00.0

Maybe your technicians are selling, maybe it's you selling, maybe you're getting referrals for business but as you build out this

1:07.1

direct-to-consumer line where consumers are actually meeting with you about

1:12.4

projects and making decisions.

1:14.0

It's imperative that you have the closer position.

1:17.4

Initially that can be you, it can be anybody, but a closer position is absolutely imperative to bringing in more business for your for your company.

1:26.4

So we're going to jump on over to the iPad once once again and start with number one the first duty of a closer, this is setting clear expectations.

1:37.0

I don't care what product you're selling.

1:39.0

Expectations is the way that the world operates, expectations from your spouse, expectations of what's going

1:47.4

to happen next.

1:48.4

It's the reason why people eat at McDonald's.

1:51.6

It's not because McDonald's has the greatest burger or whatnot.

1:54.3

It's just they know what they can expect.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Chris Lee, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Chris Lee and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.