#102: The Power of Pitch: Forbes Riley's Journey to $2.5 Billion in Sales
The Founder Podcast
Chris Lee
5 • 1.4K Ratings
🗓️ 22 May 2024
⏱️ 44 minutes
🧾️ Download transcript
Summary
Welcome to a new episode of The Founder Podcast. In today’s episode, I sit down with the legendary Forbes Riley, a pioneer in the world of infomercials and sales, known for her incredible ability to sell anything and everything. Forbes opens up about her journey from going through personal challenges to achieving over $2.5 billion in sales. She shares the philosophies that drive her, the power of effective pitching, and how she turned her setbacks into comebacks. This episode is packed with valuable lessons on resilience, the art of persuasion, and the importance of believing in your goals.
Highlights:
"Life happens for you, not to you. Use your obstacles as stepping stones."
"You pitch people all day; it's about making them want what you have."
"Consistency and belief in your goals are the keys to achieving greatness."
Timestamps:
00:00 - The Power of Infomercials
02:20 - Mastering the Pitch
05:57 - Working with Billy Mays
10:00 - Overcoming Personal Tragedy
13:44 - Age and Career Transitions
20:00 - Setting Big Goals
26:04 - Committing to Goals
29:43 - Hypnosis and Memorization
34:26 - Life-Changing Accidents
39:29 - Mastering the Art of Pitchings
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Transcript
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| 0:00.0 | That two places, |
| 0:02.0 | places, one infomercials, which means I'm selling people |
| 0:04.8 | at two o'clock in the morning. |
| 0:05.6 | You're watching TV, you know I have a sitting in bed. |
| 0:07.6 | What makes you pop out of bed going, |
| 0:09.4 | I gotta get my credit guard? |
| 0:10.5 | That girl is on, I want that. |
| 0:12.4 | Well, I thought I was just a genius |
| 0:14.5 | at this I didn't think I could teach at that point in time my my loss both my parents |
| 0:19.8 | they both died from cancer months Months after that, 9-11 happened. |
| 0:24.0 | And I'm from New York, and my entire world just fell apart. |
| 0:27.0 | And I said, I want to make a baby. |
| 0:29.0 | I am making two little beautiful boy and girl. |
| 0:31.0 | Six months after that, I raised a little boy from South Central |
| 0:34.0 | 12 years of his life he's best man at my wedding he's walking from a haircut to |
| 0:37.2 | church Sunday morning mining his own business kid who doesn't have a mentor |
| 0:41.0 | wants to get into a gang, walks up behind my |
| 0:43.0 | Dexter, shoots him ten times in the back, leaves my boy for dead to die alone on the street. |
| 0:47.2 | I've got six-month-old twins, I've got a husband who's not going to function for the |
| 0:51.1 | next two years, and what do we do and |
| 0:52.9 | how do we make our lives work. The crazy part about this is I didn't know that I was |
| 0:56.3 | just hard to cry that I was making my best friends. My daughter who at 8 would come |
... |
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