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Choose Hard with Cody McBroom

#103 - Navigating Peptides, Client Stress, and Industry Predictions [Q&A]

Choose Hard with Cody McBroom

Cody McBroom

Health & Fitness

4.9825 Ratings

🗓️ 7 April 2026

⏱️ 42 minutes

🧾️ Download transcript

Summary

In this Q&A episode of the Choose Hard Podcast, Cody McBroom dives deep into the tactical and psychological side of running a high-level coaching business. From navigating the rising trend of peptides to solving the "6-month churn" that kills growth, this episode is a blueprint for coaches who want to move from "local trainer" to national specialist.

Cody answers 10 pressing questions about industry trends, technical nutrition protocols like auto-regulated refeeds, and the exact moment an entrepreneur should stop being a "solopreneur" and hire an assistant.

In this episode, we discuss:

✅ Peptides & Clinical Guidance: How to navigate the conversation of performance and fat-loss peptides with your clients ethically.

✅ The Adherence Gap: Strategies for coaching clients through high-stress seasons without losing their adherence.

✅ Lead Generation Beyond Instagram: How to build referral systems that provide consistent growth without relying on a social media algorithm.

✅ Refeeds & Diet Breaks: Why the industry is shifting from scheduled breaks to "auto-regulated" protocols based on biofeedback markers.

✅ Fixing Early Churn: The systems you need to put in place to ensure clients stay beyond the 6-month mark.

✅ Software & Scaling: Do you actually need a CRM if you only have 10 clients?

✅ Psychology of the Plateau: Managing client "buy-in" when the physical data says one thing, but their brain says another.

✅ Future Predictions: Where the fitness and nutrition industry is headed over the next 1–3 years.

Resources & Mentions:

- Submit Your Q&A Questions: Visit choose-hard.com and click on the Q&A link.

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- Tailor Trainer App: https://onelink.to/uqsr56


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ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:

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GET MORE FREE CONTENT AT THE LINKS BELOW:

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Transcript

Click on a timestamp to play from that location

0:00.0

Most negative side effects that come from stress, whether we're talking about your immune system,

0:04.1

we're talking about muscle loss.

0:05.3

We're talking about anxiety.

0:06.9

They have shown time and time again that it is less likely to be the actual stressor,

0:11.2

the thing that is causing the stress or even the cortisol fluctuation.

0:13.6

It's how you perceive the stress.

0:23.7

Welcome to the Choose Hard podcast.

0:24.9

I'm your host, Cody McBroom.

0:28.6

I'm a father, husband, and founder of Taylor Coaching Method, a world-renowned online fitness and nutrition coaching company.

0:30.9

Today we got a coaching Q&A, and I got Adam from behind the camera in front of the camera

0:36.4

with me today.

0:37.4

He has been stepping in to

0:39.7

help with the Choose Hard podcast and level up a lot. As you're watching this right now, you can probably

0:44.0

tell also that it looks a lot better. I was blown away with just how much better the quality was.

0:50.3

I can't like, this is where I think actually this would be funny thing to ask you real quick before we get into the questions. We're going to be running through Q&A questions. We've got a lot, so we're going to try to do rapid fire. That's me saying I'm going to try my best to summarize questions instead of ranting. Keep it short. One of the things that makes me mad, I understand it, but like when I see a piece of content just blow up and it's

1:12.7

just really shitty. Yeah. And I understand what I'm like, that looks terrible, but it's good value

1:17.7

what they're teaching or something like that. I get it. But I just love quality content that it

1:23.2

drives me nuts that people don't. I mean, everybody does. Like that's why, you know, when you watch a YouTube video, there can be a really crappy one with good information, but you're going to lean towards, if the information is the same, you're going to go towards the one that has better quality. Yeah. Sounds better, looks better, all those things. Yeah, 100%. And especially with the podcast. I i'm like that's something i will not like

1:45.9

i'll i'll slap together some like quick and easy uh reels or infographics or whatever but

1:51.7

podcasts i'm like it has to be it's a studio yeah you know you got it so um anyway adam's been

1:57.5

helping me he's going to keep helping me it's going to be making the podcast better and better we

2:00.8

want to be one of this i'm just throwing this out there right now.

...

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