Humans love settling for good enough.

So we self-sabotage when we get a taste of what's good enough,

and we begin to not want the end goal as bad because we'd rather take good enough

and comfort than work harder even though things are going well.

Welcome to the Choose Hard podcast. I'm your host, Cody McBroom, the founder of tailored

coaching method, a world-renowned online fitness and nutrition coaching company. And today's

podcast is going to be a master class on execution. Specifically, I'm going to dive into

the science to sticking to your plan. One of the most,

and we've realized this a ton as we've built out this certification course that we are getting really,

really close to, and I'm excited to launch. It's all about behavior change. It's going to be a

multi-level certification over time, but the whole first part of this certification is all based on behavior change because behavior change is what helps people take all the stuff we know to be useful and leveraged for fat loss, for muscle growth strength, changing your life, really just developing the skill of growth and achievement and success,

productivity, it is all about behavior change because behavior change is where you take the theory,

the thought, the actions, the practices, the things everybody talks about, the motivational stuff,

and they put it into a action plan. They put it into something that actually is ingrained into their routine

and creates the change that they're after. So without behavior change, we have no adherence,

we have no consistency, we have no ability to execute on the plan over and over and over again.

If we don't do that, we're not getting results. So today's podcast is going to be all about that.

Now, I have a quote that is going to be resurfaced later in the podcast as I get into some of the actual action steps because my goal is not to just talk theory, but to give you some things that you can leave with and use. But I want to say this quote because it's something, I don't know who said it. I might have heard Ariel on my team say this first.

I don't know if she heard it somewhere, but it is stuck with me. I love the way it sounds. I love the way

that it really hammers home the general idea of what we're getting into today. And that quote is,

your first thought is conditioning. Your second thought is your choice. Your first thought is your conditioning. Your second thought is your

choice. The reason that quote is so powerful and it's so important to pre-frame this podcast with

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