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Side Hustle School

#1027 - Lifestyle Brand Stumbles on Kickstarter, Scores at Local Markets

Side Hustle School

Chris Guillebeau

Careers, Small Business, Side Hustle, Entrepreneurship, Business, Entrepreneurship,

4.73.3K Ratings

🗓️ 24 October 2019

⏱️ 9 minutes

🧾️ Download transcript

Summary

A textiles designer reclaims control of her new brand by drawing on inspiration from everyday objects. 

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. 

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Show notes: SideHustleSchool.com

Twitter: @chrisguillebeau

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

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Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


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Transcript

Click on a timestamp to play from that location

0:00.0

I'm at the past couple of years and telling you different stories every day.

0:12.2

I've told a lot of stories of big crowdfunding successes.

0:15.2

I talked about Indiegogo campaigns that brought in $200,000 or more Kickstarter campaigns

0:20.6

that did $50,000 in two days.

0:23.4

All that is fine and wonderful, but what about a failed one?

0:26.8

A failed crowdfunding campaign because after all they don't all work.

0:31.0

You can often learn as much from a misstep as you can from an achievement.

0:33.8

In fact, this is a characteristic of successful people.

0:36.9

They don't just accept failure and give up entirely.

0:39.5

They absorb the lessons from it.

0:41.2

They ask themselves what they could have done differently or better.

0:44.1

They try to understand that they can only influence what's within their control and

0:47.9

then they regroup to try again.

0:50.0

Or they try something different.

0:51.4

You look at the information that you have gained, the data you've acquired and you say,

0:55.1

okay, what's next?

0:56.1

It's always about getting back up and asking yourself what is next.

1:00.7

In today's story, welcome to Citadel School, my name is Chris Killabo.

1:04.7

In today's story, a textiles designer who sells tote bags and pillow cushions reclaims

1:09.7

control of her new brand by drawing on inspiration from everyday objects.

1:14.1

When her crowdfunding attempt falls short, she does a post-mortem and then gets back to work.

1:20.0

Lifestyle brand stumbles on Kickstarter, scores at local markets.

...

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