If you want to pump your body and expand your mind, there's only one place to go.

Mite, op, mite, op with your hosts.

Salda Stefano, Adam Schaefer, and Justin Andrews.

I was actually really excited. This is a brand that Taylor had been looking out for a while.

It was great to have Mike come on the show and talk to us all about it.

He also shared some of his other stories that he was responsible for like the organic valley,

the bros, which is one of mine, all time favorite commercials that I've ever seen.

So he gets into some of that and we talk about marketing and advertising and then the future of liquid death.

But this is a company that we decided to partner up because one, we didn't have anything in the water space.

And two, we love companies that are disrupting their space.

And you have somebody who's coming in and doing something different in the water space like liquid death.

And we just absolutely love not only how they're marketing and what they're doing,

but then also what the brand stands for and what they're trying to do on the positive side.

So I didn't know this until we met Mike and I started doing my own research on plastic

and how you recycle plastic versus aluminum. And I didn't realize.

Oh, plastic bottles are, I think three problem, man.

Three percent of a plastic bottle is recycled.

Three percent. And if you look at the waste and the problems that plastic bottles are producing,

it's insane. Now aluminum on the other hand, aluminum cans are up to, are usually 70 percent recyclable.

They're far better in terms of conservation and better for the environment than plastic bottles.

And liquid death comes in a, in a can.

And it seems so strange like nobody's really put that together and like done this yet.

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