I'm pulling on the driveway. We all know what that means. It's time for the drive to work.

Okay, so today I'm going to talk about a position that's very important that I don't think I've ever talked about specifically before.

Maybe I've mentioned in passing maybe. So today I'm going to talk about the role of the product architect.

What is the product architect you say? Okay, so the idea is a lot of different people will work on a set.

For those that don't know, let me walk through our traditional process.

So at the very beginning, there is world building. There's exploratory world building and

exploratory design, which then leads to world building and vision design, which leads to set

design, which leads to play design, which leads to editing, which leads to...

Then there is printing and marketing and digital and organized play.

So there's lots and a lot, like the...

When a set, from beginning to end, a set goes through a lot.

There's a lot of different component pieces.

And it turns out there's only one person, with a few exceptions, like for example, me on

infinity, but usually there is only one person that is from a beginning of a project to the end of a product.

And that is the product architect.

So the idea is the product architect is in charge of a couple things.

One is they're sort of the business voice.

There's a lot of business decisions that need to be made.

And they're the ones that sort of oversee that.

There's a lot of consulting with other people.

And the other thing, though, is that they're the connective tissue.

They're the one that understands through all the different processes what's going on and make sure that everybody is staying on the same page.

...