$100M Offers Audiobook part 7
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 26 March 2026
⏱️ 25 minutes
🧾️ Download transcript
Summary
Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap
“Change here usually just creates inefficiency and operational drag, costing you money, no bueno.” In this episode, Alex (@AlexHormozi) discusses the importance of naming your product or service and how it can attract the right customers and repel the wrong ones. He also shares a formula for creating compelling names and offers tips on how to keep your offers fresh to prevent them from becoming fatigued in the market.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
For the first time ever - get the $100M book bundle and just pay shipping: https://shop.acquisition.com/pages/100m-book-bundle
Timestamps:
(0:29) - Naming
(15:29) - Execution
(18:51) - Summary & Closing Credits
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Transcript
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| 0:00.0 | Hey guys, welcome back to the last episode of $100 million offers. |
| 0:04.5 | We're covering three chapters today. Naming, execution, and closing credits. Naming is going to be the biggest heater here. It is a dark horse. It is one of the things that's useful for if you're a local business, if you're an e-commerce store, if you're a software company, if you sell services or anything in between, if you sell stuff to people naming it the right way we'll get the right people to buy it the wrong people not |
| 0:23.0 | to buy it and ultimately make you way more money. Enjoy. |
| 0:29.6 | Chapter 14. Enhancing the offer. Naming. Implicit egotism effect. We are generally drawn to the things and people that most resemble us. |
| 0:39.8 | Magic headline formula. Like the tree that falls in the forest that no one hears, having a grand slam offer will not make you money if no one finds out about it. |
| 0:48.5 | The goal must be that upon hearing about your offer, your ideal prospects are interested enough to take action. |
| 0:54.3 | Naming it properly is an integral part of this process. |
| 0:57.2 | Here's an example. |
| 0:58.4 | Say you see a free six-week stress release challenge and a float-take center session. |
| 1:03.7 | While they may be the same thing, just name differently, you're much more likely to respond |
| 1:07.5 | to the first. |
| 1:09.2 | Now here's the rub. |
| 1:10.7 | Overtime offers fatigue, and in local markets, they fatigue even faster. |
| 1:14.6 | Why? In a local market, it costs relatively little to reach an entire population. |
| 1:19.6 | On most platforms, you can reach 1,000 people for about $20. |
| 1:22.6 | So if there are 200,000 people in your addressable area, then it would only cost you $10,000 |
| 1:26.6 | to reach all of them one time. Important disclaimer. Reaching an audience one time in no way means an offer |
| 1:33.0 | is fatigued. Most people don't even notice an offer the first mention. That's why you need to |
| 1:37.9 | create new creative, videos and images, and new hooks, stories, and copy around the same offers. |
| 1:43.7 | You can still use offers for a long time, but when we're talking about years of use, not months, |
| 1:49.0 | offers can eventually fatigue. |
| 1:51.0 | Over time, you can rename the offer to refresh it. |
... |
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