Hey guys, welcome to the special collaboration between the game podcast and $100 million offers the audio book.

Today we're going to talk about offer enhancers, specifically scarcity and urgency.

First off, the difference between the two.

Second off, the ethical ways of using them in business and the unethical ways of using it,

which I highly don't recommend long term. You'll lose money.

So definitely use it the right way and make more money. That seems like the best thing to do.

I hope you guys enjoy. And hey, if this podcast has been useful to you, share it with a friend.

You know, I took a year to write this book and it took me two days to record this audio book for you guys.

If it takes you 15 seconds to click share on this and send it to a friend or share it on your stories, it would mean the

world to me and might even mean the world to someone else. Section 4, enhancing your offer.

Scarcity, urgency, bonuses, guarantees, and naming.

But wait.

There's more.

If you order today, every infomercial in the 90s.

May 2019, Arnold Schwarzenegger's home, after-school all-stars fundraiser.

The line of cars outside Arnold's house was around the corner, and we were in one of them.

We were sitting in our Uber when a security guard with an earpiece, the corner, and we were in one of them. We were sitting

in our Uber when a security guard with an earpiece, black suit, and black sunglasses knocked

on the driver's window. It was like straight out of a movie. The driver rolled down the window,

name? Alex and Layla Hermosey. He scanned the list on his clipboard, nodded, then checked

off our names. Great, he said. His demeanor transformed from Stern to inviting.

Welcome to the fundraiser. Stay in this line. You'll make a left, then security will escort you

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