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You should never give a free trial with no conditions.

There is an opportunity here to really get a kick-ass front-end offer

and attract more customers using these types of techniques.

So if you're ever offering a free trial for anything that you sell,

always have conditions that they have to meet.

Instead of giving a guarantee of unconditional guarantee for their money back,

you're giving them a chance to win their money back, which is...

You're listening to Perpetual Traffic.

Most AI tools are like a helpful assistant that just waits for your command.

You have no idea, you type it in, you just give it a piece of content, and that's a start.

And it's all about a prompt, right?

If you don't get the prompt right, then pretty much everything falls apart.

Or you spend more time with prompts than you do actively doing the work.

But at Active Campaign, we believe

AI should be more than a passive tool. It should be a proactive partner. Imagine that.

We call it autonomous marketing. It's a full AI agent that works in the background to help you

imagine, activate, and validate. You don't just ask it to write. You give it a goal,

and it helps build the entire campaign. It suggests high value segments you didn't even know

...