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SaaS Interviews with CEOs, Startups, Founders

1009 The Argument for Shutting Down and Launching With 100% Control

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 29 April 2018

⏱️ 18 minutes

🧾️ Download transcript

Summary

Justin Kline is the co-founder and COO of Markerly, an influencer marketing company focusing on influencer identification and tracking for some of the world’s largest and most rapidly growing consumer brands. Markerly partners with brands and infleuncers to create original and authentic content. Influencers share this content to their social media communities to inspire interest, engagement, and to drive purchases. Check out markerly.com to learn more...

Transcript

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0:00.0

This is the top entrepreneurs podcast where founders share how they started their companies and got

0:06.9

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

0:16.1

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

0:23.6

I had no money when I started the company.

0:25.6

It was a hundred and sixty million dollars which is the size of any IPOs.

0:29.6

We're a bit strapped.

0:30.6

We have like 22,000 customers.

0:33.6

With over five million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes.

0:43.6

I'm your host, Nathan Latka, and here's today's episode.

0:48.6

Hello, everyone.

0:49.4

My guest today is Justin Klein.

0:51.4

He is the co-founder and CEO of Markerley, an influence marketing company

0:55.0

focused on influencer identification and tracking for some of the world's largest and most

0:58.6

rapidly growing consumer brands. Justin, are you ready to take us to the top?

1:02.6

I'm ready. All right, good. So tell us about Markerly. How are you approaching influencer

1:07.0

marketing? What's your business model? How do you make money? Yeah. So, I mean, if you think about it,

1:12.4

as far as, you know, what influencer marketing is, it's, you know, you're basically finding popular

1:18.6

people on social media. I mean, technically influencing can happen anywhere, but we focus on social.

1:27.4

And we are both, you know, kind of an agency

1:30.2

and technology company. So we run campaigns on a full service level. If you need everything done,

1:36.4

soup to nuts, you know, from strategy, identification, outreach, pretty much everything that

1:42.8

involves an influencer campaign all the way to, you know,

...

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